Pennsylvania Search Engine Optimization and Internet Marketing Consultant

  • Overview
  • The "New" SEO
  • What's Revolutionary About My Approach to SEO?
  • Responsive Design
  • Optimize and Write for People...
    Not Search Engines
  • Process vs Project
  • Wordpress vs Coding
  • What Does it Cost?
  • Unique Qualifications
  • Areas Served
PA Search Engine Optimization ( SEO ) Engine Optimization of PA is an SEO and Internet Marketing consulting business owned and run by proven independent SEO consultant Nolan Noecker. SEO services range from training existing staff to developing, hosting and totally running your site with continuous maintenance and SEO optimization for a commission.
SEO Content and SpeedThe newest key component to ranking well in search engines is speed. I target .5 seconds on the first page loaded on my stores and less than .5 seconds on the subsequent page loads. The average web page loads in 7.5 seconds. SEO studies reveal most visitors will leave a page after no more than 4 seconds and the level of user dissatisfaction increases exponentially with every .5 seconds increase in load time. I think the studies are dated and that the average visitor's dissatisfaction threshold is two seconds.

Compelling content and some degree of interactivity between the user and web page are still extremely important because you have 8 seconds at the most to engage and motivate your visitor to stay on the page. User-friendly navigation, interactivity and quality content helps to prolong the visit. The longer the visit the better the chance of accomplishing your goal whether it be it a sale or further contact. But great content and interactivity can also make page sizes big and slow.

There's always a trade-off between content and speed. But you can still deliver content-rich interactive web pages that are blindingly fast if you know how to do it. There's no one magic bullet but rather a combination of tens of considerations that work together. Knowing how to do it comes from countless hours of trial and error and staying on top of new technology.
Revolutionary Search Engine Optimization ( SEO )Most SEO providers try to outsmart the algorithms. They focus on keyword density, keyword proximity and other metrics whereby they compare your website to a successful competitor's site. There's merit to that... I did and still do it myself working on my stores. When your main focus is on metrics you're more susceptible to changes in the algorithms. And your copy starts to trip all over itself. Click the tab "Optimize and Write for People Not Search Engines" where I discuss this subject.

The search engine algorithms themselves have matured and become very sophisticated. Your ranking depends upon hundreds or perhaps thousands of considerations. Nobody knows what they all are because it's a closely guarded secret. The goal of the algorithm is to find unique, meaningful content presented in an organized way that a human would present it. So that's what I target.

I differ from most SEO consultants because I go for the premium keyword or keywordphrases that generate the most traffic. Many SEO providers will run an analysis through Wordtracker or other keyword analysis tool first and foremost to find keywords people are actually using to find your product or service but also to measure the competition for the word or phrase. So they concentrate on the low hanging fruit... the ones with less competition... because they can show results and quickly provide some improved traffic. That's OK. But you should at least try for the highest volume keywords and phrases. You'd be surprised how often you can rank well for those highly competitive keywords and keyphrases when you know what you're doing especially if the competitions' websites are not well optimized and/or have little or poor content. If you don't try you'll never earn it.

I do everything possible to make the site as perfect as I possibly can.
"Perfection is not attainable, but if we chase perfection we can catch excellence."
Vince Lombardi
Some things are more important than others. But I go after them all because you never know if shaving one more millisecond off the load time might bump you up a position. And assuming you have a great product or service success on the Internet is all about traffic to your website and that depends upon your search position.
Responsive websites are those that resize images and rearrange content to appear organized on both desktop and mobile devices. Responsive design is very important because in most instances 50% or more of your traffic comes from mobile devices. There are two approaches to responsive websites.
  1. Dual Desktop and Mobile Optimized Pages - You can always do a more thorough and creative presentation on a desktop computer. That's simply because you have a bigger canvas and usually a faster connection for speed. A second page is designed for smaller devices where download speed is a bigger consideration. The user is transparently directed to the page that best suits their device and connection speed. It's usually the best but the most expensive approach because you have to maintain and coordinate the information on two pages instead of one. Depending upon what your website's purpose or goal you may not need a more comprehensive desktop presentation. There is no problem with duplicate content penalties if the pages are coded correctly.
  2. Responsive Pages - The second approach is to design one page that will work for all devices and that's the approach used on this website. It's less expensive but you may sacrifice content and features that might otherwise be displayed on a desktop version only. Most businesses use this approach because of cost considerations. Beware of responsive designs that float icons over the copy as the screen becomes smaller. It looks "cool' but it obscures the content which isn't cool at all because it detracts from the website's usability.

    Try it yourself...

    On a Mobile Phone: simply rotate the phone from portrait to landscape mode and watch the images resize and the layout adjust to accommodate the new screen size.

    Restore Down ButtonOn a Windows Desktop: left click the Restore Down button at the top right corner of your browser. Adjust the width by dragging the right edge of the window and watch the images and the layout resize and or reposition to accommodate the window size.
Search Engine Optimization ( SEO )  for PeopleSuccessful businesses always focus on customer satisfaction and it's no different for your website. Many SEO service providers have a gimmick(s) that they say will fool Google's or Bing's algorithm. They might actually have one that works... for awhile. But keep in mind that the algorithms modern search engines use are ultra sophisticated and influenced by literally hundreds if factors. Gimmicks that are designed to earn search position come and go. You may be on page one today and on page 30 tomorrow. Most often these gimmicks make your page copy feel unnatural and annoying to the reader.

The goal is not to generate traffic but more importantly to generate sales or leads. The best way to turn traffic into revenues and profit is to present quality web copy as defined in human terms. There are some critically important things to know that will help your search position but they're not gimmicks. They're common sense in both human terms and algorithmic terms. And when you take that approach your search position isn't as susceptible to changes in search engine algorithms.

Here's a freebie. Read your web copy out loud. If it doesn't sound natural and flowing you're writing for the search engines.

SEO is a process... not a project. The closest it comes to a project may be the initial weeks. But there will be times when you may have to do some additional work to existing pages. The amount of time you need to spend tweaking existing pages drastically decreases if you use the techniques I mentioned earlier.

You should always strive to regularly add meaningful content since Google and others don't like moribund sites.

Why Wordpress is perfect for some businesses.

  • Wordpress is a Content Management System (CMS). It uses a set of preprogrammed PHP files stored in a MySQL database. Everything is contained on the hosting server.
  • There are no web pages instantly available for download. The server must first build the page before it can be downloaded.
  • It's non-technical and anyone can quickly build a website by choosing a theme. You can make changes to those basic themes.
  • You can download plug-ins to add capabilities.
  • If you are very technical and do understand PHP coding you can make further changes.
  • Users can add content without paying someone to do it.
  • SEO requirements and handles by plug-ins.
  • Very low cost.

Why I do not use or support Wordpress

  • Wordpress websites competing nationally for highly competitive products or services do not rank well. Try it yourself... If you're a medium to large company consider the primary keywords or keywordphrases you think your potential customers are using. Note the search results. Now go to http://www.isitwp.com/ to find out if the top ranking sites are Wordpress websites. In my experience they're not. (Note: If your competitors do place well using Wordpress they have a bullseye on them if you want to outrank them.)
  • Wordpress is slow. A fast website is very important to your Google ranking and user satisfaction. So being slow is an automatic disqualifier for my businesses. Many Search Engine Optimization websites written using Wordpress take 8 or 9 seconds to load! Your target is .5 seconds. It's slow because there are tens or hundreds of files that need to be loaded. Server-side tools that are available to compress and cache files are not available for Wordpress. If you have a small simple website it may be fast enough.
  • You do not have total control of the code. I've found that changing small details on a webpage can significantly impact search position. You want to be able to make code adjustments and sometimes reverse those adjustments quickly.
  • Wordpress websites experience significant downtime because plug-ins are not always compatible with a new release of core Wordpress. You cannot control when your hosting company will install a Wordpress update.
  • Wordpress files are more susceptible to being hacked. But you have to be extremely cautious regarding getting hacked regardless of how your website is built.

Common myths about coding.

  • Coding using an HTML editor requires coding every line on every page from scratch. Theoretically yes if you're an inexperienced web developer that never developed a website before. Practically the answer is an emphatic no. I use Dreamweaver although I do not rely on any automatic code generation. It has a feature called "Assets". Assets are collections of reusable code you create that accomplish a specific task or collections of tasks... just like a Wordpress plug-in. But unlike a Wordpress plug-in...
    • I create the initial asset so I totally control the code so it can easily adapt the Asset.
    • The Asset is part of the page code itself so the page is faster because the server doesn't have to build the page.
    • Assets are reusable across websites so they do not have to be created from scratch.
    Make a change to the Asset and it updates all the pages in which it's embedded.
  • Coding requires that edits be applied to every page which is tedious, error prone and nearly impossible on large websites. Wrong. See the prior bullet regarding Assets.
  • Editing repetitive content is tedious and prone to error. Wrong. See the prior bullet regarding Assets.
  • Creating pages that organizes pages in different ways is more tedious or impossible. More tedious? Yes. Impossible? No. I copy pages I want to reuse and use search and replace to adapt them.
  • Coded sites lack dynamic content, navigation and structure. I totally disagree. If you know what you're doing you can do just about anything when you code a page as you can do in Wordpress and the coded page will do it faster. Note: Just as SEO specialists tend to write content for search engines and not people, many web developers tend to write websites to impress other web developers. SEO is not their first consideration. There's a place for animation. But avoid excessive animation that can adversely affect usability by distracting the user from focusing on key points and making page file sizes big and slow-loading.
  • You can't update the content without going through the web developer (which in my case is also the SEO consultant). True. But if the content is worth posting in the first place it's worth optimizing.

Deciding what to use is a business decision.

Don't base your decision on cost alone. Base your decision on profits and goals.
  • If search position is important for growing your business or is directly responsible for generating... or potentially generating... significant revenues I recommend and personally go with coded static pages. You might get away with Wordpress in the short run if it's a completely new product or service and you're the only show in town for related keywords or keywordphrases. But if it's a great product or service it won't be long until the heavy hitters join the fray and then you'll need the best possible optimized site to hold your position.
  • If site uptime is a critical issue you want to avoid Wordpress.
Cost totally depends upon what you want me to do and what talent you have in house.
  • Website Review - I review your website and provide a list of recommendations regarding what needs to be done and the order in which they need to be done. You get an idea of the cost. There's no fixed amount for this service because every site is different.
  • SEO Management - recommendations including technical advice to existing staff. This approach is initially slow because you have to depend other people, their learning curve and willingness to learn and change. This situation can be very political because the relationship between web masters and their sites is almost like a parent child relationship and they generally don't like other people touching it or telling them what to do. I understand because I'm the same way with my websites.
  • I can do the entire project... subject to your approval of course. I have the necessary skills to do all phases of SEO including coding, images, videos and can do what needs to get done immediately as required.
  • I can develop the site, host it and maintain it in return for a commission on sales generated through the website.
I have spent most of my career running businesses. I realize that the goal is to make a profit and that requires making every penny count. I can get things done quickly because my overall skill set enables me to do just about anything I need to do as the need arises.
  • 10 Years Experience Owning and Running Currently Active Successful Internet Stores
  • 15 Years Owning and Running Currently Active Computer Consulting and Software Design Business
  • Senior Management Positions Including CIO, CFO and Director of Budgets and Forecasting
  • MBA Finance Saint Joseph's University
  • BS in Accounting Pennsylvania State University
  • Veteran of United States Army Security Agency
Skills necessary in website development and SEO:
  • Dreamweaver
  • HTML
  • jquery
  • Photoshop
  • Writing Web Copy
  • YouTube Production Skills
  • Rich Cards
  • Accelerated Mobile Pages (AMP)
  • Schema
  • Server Side Caching and Compression on Linux Servers
  • Proper Use of Canonical Coding
  • New Websites
  • Search Engine Optimization
  • Website Review
The best time to optimize a website is before a single line of code is written. Too often businesses choose a design without considering the needs of the customer or the ultimate response time of the website. The steps below are interactive and each is considered simultaneously while developing a website or webpage. Tasks are revisited as the website or webpage is optimized and tuned.

Business and Competitive Analysis

  • What does the business do?
  • What is the goal(s) of the website?
  • Who are our customers?

Keyword/Keyphrase Research

  • What are the words our customers are most likely to use to find our product or service?
  • What are the words our customers are most likely to use to describe their problem or needs for which our product or service offers a solution?
  • Over time we will build content around keywords that are less likely to be used.

Site Architecture

How do we structure the website to enable the customer to find what they're looking for in no more than two or three clicks.

Internal Linking Strategy

An intelligent internal linking approach serves two purposes and goes hand in hand with site architecture.
  1. First and most importantly it makes it easy for customers to quickly find what they're looking for. Picture going to the Mall of America and having no kiosk or online directories to tell your where the stores are. Now picture that same scenario but with your eyes closed. That's what it's like to use a website with poor navigation. Visitors don't like being lost and quickly leave your site.
  2. Google and most other major search engines love logical linking and it's important for SEO.
There's a lot more involved with internal linking but that's it in a nutshell.

Web Copy / Web Content

Writing web copy and web content is completely different from writing for any other media and is an art developed over time. You obviously want to use keywords and keyphrases in your copy and content but above all it has to sound "natural" and not trip all over itself. That's what happens when you write for search engines instead of people.

rel=canonical configuration

This topic is a little for this page but suffice it to say it involves avoiding problems with duplicate content... an SEO "No No".

Semantic Markup (Schema.org)

Schema.org markup essentially tells Google and other search engines how to interpret the information contained on your page. Before semantic markup the search engines would essentially have to guess.

Page Speed Optimization

This involves optimizing your images, combining and compressing code and making changes on your host server.

Build and Submit XML Sitemap

A sitemap is essentially a list of all the pages on your website that is then uploaded to the search engines to help them find and crawl your pages. It does not guarantee they will include your pages in their search results.

Manually Page Submission to Search Engines

Generally Google and the other major search engines will crawl the content of you sitemap withing 30 days. You can adjust the days to revisit the page in the sitemap. But we can discuss why that that's not always the best idea. But you can specifically request that specific pages by crawled immediately.

Analyze and Tweak

Revisit any one or all of the prior steps. This is a process, not a project.

Monitor

Frequently verify your position in SERPs (Search Engine Results Pages). Take necessary corrective action.
Search Engine Optimization is an integral part of designing a new website. When I talk about SEO here I'm talking about improving the search position of an existing website. Optimizing an existing website is like remodeling a house vs building a new one from scratch. Here's some things to consider...
  • Given the same level of SEO and Internet Marketing expertise, a website built from scratch will always, or almost always, outperform an optimized existing website.
  • An existing website will always require at least some coding and content changes. This can present some problems because:
    • Businesses who have invested tens of thousands of dollars in their existing websites are reluctant to hear about changes.
    • People currently responsible for websites have put their hearts and souls into the development, often treat them like a child, and are loath to make any changes. Happily there are some ways to improve your search position without drastically changing the existing website but you won't be obtaining the optimum results.
    • 80% of SEO projects involving existing websites fail because of politics
All the steps listed under New Websites apply to Search Engine Optimization but with the additional of Topical Analysis which a part of considering the effectiveness of the existing web copy and web content.
The website review is a first step to getting a handle on where you're currently at and what it would take to improve. Some SEO businesses offer to give you a free website review and that review is worth every penny. No, my professional time is valuable and I charge for it. I will give you my professional opinion and we can then discuss, as businessmen, the best way to proceed or to proceed at all.
I'll use my proven national SEO strategy to expose your products or services across the United Stated and Canada...National Search Engine Optimization ( SEO )
I can show you how to rank nationally because I am first and foremost a national search engine optimization consultant. I became a national SEO expert spending countless hours optimizing pages for my successful online stores. I successfully compete with and often outrank the Internet giants for highly competitive keywords and keywordphrases and I can prove it. Developing a national SEO strategy involves the same principals as local SEO but on an obviously much larger and more technical scale. You need someone to show you what to do or you will spend a boatload of time and money and have very little to show for it.

Will I have to modify my existing website?

Yes. You will have to change a few things and sometimes be prepared to make extensive changes. That's part of the process of search engine optimization. The best time to begin search engine optimization is long before the first page is coded.

Can you guarantee a top position in Google Search?

No. No one can. I can guarantee significant improvement. I can guarantee visitors will spend more time on your website and higher conversions or leads. But there are uncontrollable factors that influence placement.

How long does it take to see an improvement in the search results?

It depends. The standard answer is weeks or months. But I think you'll see improvement almost immediately if you follow what I tell you to do.

I've seen some websites that I consider to be absolutely horrible... break every rule you taught me... ant still rank at the top of search results. How do you explain that?"

I can't... and welcome to search engine optimization. I have actually seen websites listed as "Coming Soon" show up at the top of search results... for awhile anyway. Other websites violate all the rules and show up in the top ranks. My advice is to ignore these sites because your customers will. Immediately go to the Mens or Ladies Room and splash cold water on your face. Then go back to your desk and implement the tools I'll teach you to use and you will do well.

Most bad pages will disappear over time. But I have seen some that don't. Some quite knowledgeable people think that some websites get a little "manual help" to achieve their position. It is what it is... don't be distracted. And don't let these isolated cases make you believe that search engine optimization is a waste of time because it isn't.

I've seen SEO services offered for as low as $99 to optimize my website while others can charge thousands of dollars. Why is there such a large difference in cost?

The process of researching keywords and keyword phrases, keywords that both generate traffic and sales, can take several hours alone... tens of hours for a large website... and that's just the first step. What quality of work would you expect for $9 an hour assuming that the work is done at all? Maybe the work is being outsourced to a country where you are paying a few dollars an hour. Even assuming those people have advanced degrees, the probability of getting meaningful results is very low because you must know the language intimately in order to perform search engine optimization. Knowing the language does not mean having simply studied it in school. You have to know the words people actually use when they speak to one another and you know you don't get that from a book. Remember the conversation you had the last time you needed tech support for your computer?
 
Another consideration is this. If you really can do search engine optimization and do know how to market on the Internet, which can be worth millions, why would you be doing it for someone else? Why would you do it for $9 and hour? In my case, why would you do it for a professional rate? I asked myself this question and the answer is that I would be crazy not to build my own businesses. So I did. The reason that still do search engine optimization at all is to help finance the growth of my stores.
 
Lastly, search engine optimization is just one peace of the puzzle. Once they get there you have to convey your message quickly. You have to write copy that ethically convinces them to buy your product or service.
Think about it. Cheap search engine optimization services are the most expensive search engine optimization services you can buy. "You get what you pay for.

Should I be looking for a search engine optimization firm that specializes in my industry?

Yes and no. If your Internet market is local or even regional the answer may be yes. They should know about good keyword phrases and about the market and it's a good head start. But if your market is national or international... if they have clients who compete... there's an automatic conflict of interest.
 
You're paying someone who is working for and against you. What if they try something new with your website and you achieve top position in Google? Do they not incorporate that same tweak in other clients' websites who are also paying them to win that same top position? Conversely, what if it's your competitor that received that tweak and they have the top position. How are you going to feel about writing that next check if that secret is not employed on your website?
 
No matter what they do it's a guaranteed conflict of interest. It's an important question to ask any search engine optimization firm before you hire them. I will not take on competing clients because there's usually no ethical way to do it.

The .com boom is over. Is it really worth investing a lot in marketing on the Internet?

There is incredible opportunity marketing on the Internet. The only difference now than in the so-called .com boom is that now you have to earn it. No other medium offers the opportunity to target your product or service to people specifically looking for that product or service. No other advertising medium is as cost effective.

Do you support Pay Per Click advertising?

I concentrate on organic search optimization where you actually earn the right to appear at the top of the search engine results and it's free... to me anyway because I learned SEO. With PPC those clicks add up in a hurry and I felt like I was working for them because I didn't see a commensurate increase in profits. It must work to some degree because all the "big guys" seem to do it.

If you're good at SEO why not just start your own online business?

You would! I did! I still do! When you offer a service you get paid once, usually very well, for your effort. When you expend those same efforts for your own enterprise and are successful you get paid multiple times, usually a lot less per transaction, but basically forever. There is always maintenance and tweaking. But it's a no-trainer. I offer the SEO service as a means to raise working capital for my successful online businesses. Just as you are very careful about who you hire I'm equally as careful about who I work for and with. That's because I treat my clients as partners and their businesses literally the same as if they were mine.

What about Link-Building?

I take the "Field of Dreams" approach to Link Building. If you put valuable content into you site the links will take care of themselves. That's the way the process was intended to work from the beginning. I put my money and time into content and performance. Once I have a great site up and running you can usually get a link from main suppliers and related sites because it's legitimately benefiting them and their site's visitors to be associated with your website.
  • Non-Compete
  • Billing
  • Privacy
  • I sign a non-compete agreement designating that I will not sell any products or services sold on my client's site.
  • I sign an agreement stating that I will not accept competing clients. Some web marketing consultants boast that they are experts in a particular industry and that's a good thing if they're not representing competing companies. Think about it. You would be getting paid by two or more people to accomplish exactly the same goal. How do you ethically reconcile if you're more successful with one client than another? In my mind you can't.
  • I ask my clients to sign a non-compete agreement that they will not sell any product or service sold on my stores.
  • I bill once a month with payment due upon receipt. I accept cash, all major credit cards and PayPal.
  • I provide a detailed explanation work performed by date.
  • No Risk Full Cash Back Customer Satisfaction Guarantee.
  • I DO NOT SHARE OR SELL ANY INFORMATION.
  • I will sign whatever non-disclosure or non-compete agreements as may be required.
  • Payment can be made by Check or Money Order for anyone not wanting to use their credit card under any circumstances over the Internet.
  • I will not constantly badger you with annoying junk emails.
  • Working With Me
  • When I Was in Your Shoes
Search Engine Optimization PA offers guidance to any size company dedicated to growing their revenue and bottom line via intelligent Internet marketing. I am located in Pennsylvania but can and do support clients all over the country. You will benefit from my extensive experience in running a business in addition to an extensive knowledge about Internet marketing.

You will soon discover that I consider my relationship with my customers a partnership... not a consulting arrangement. Just as you closely consider the qualifications of SEO services and Internet marketing consultants I evaluate the probability that I will be successful in growing your business. That's because 80% of all attempts to improve Internet marketing... and particularly implementing search engine optimization... fail. There are plenty of SEO consultants who will happy to take your money regardless of the probability of success... I'm not one of them. I want you to succeed and I want to succeed.

You will benefit from my experience because I run my own Internet businesses. You've got to have extensive, hands on, real world experience before you can teach someone else to do anything. And in my experience hiring consultants there's a world of difference between those who have actually done the work in a work environment versus those who have read or talk about it.

You probably already know that there are many unethical SEO consultants who use tactics that may show success in the short run but that may ultimately get your website delisted all together and tricks don't work in the long run. I use only ethical tactics because you don't have to use tricks if you know what you're doing. If you are an ethical, open-minded organization offering high quality products or services I would be honored to help you grow your business.
Thomas Edison said he discovered 1,000 ways not to make a light bulb before he was successful. I did the same thing but with SEO. Let me help you avoid most of the 1,000 ways not to do SEO...

When I started my online stores I did not use an SEO consultant for two reasons...
  1. There were none; and
  2. I couldn't have afforded it even if there were.
So I decided to do it myself. You learn to be effective at marketing online by actually doing it.

I read all the books that were available at the time and continue to stay on top of the most recent trends. I used many tools to analyze and compare metrics like keyword density, keyword proximity, and a bunch of others. But one thing I can tell you is that while these things definitely help search engine optimization is as much an art as it is a science.

I found that too close a focus on metrics led to web copy that was uncomfortable to read especially when read out loud. There's that little voice in your head telling you "something is wrong here". And it is! Because you're writing to try to please an algorithm and not for people. You'll also find that pages optimized based on metrics are the most vulnerable to a change in search engine algorithms.

I combine my knowledge of web usability, graphics design, web copy writing, search engine optimization and web acceleration to help you design extremely fast, user-friendly websites that generate both traffic and sales. My approach is somewhat different than most SEO Services because my emphasis is on enhancing the value of the website in the eyes of the customer by providing valuable information in an organized, easy to navigate format.
Call:
888-205-4477
Email:
Mailing Address:
Nolan Noecker
PO Box 6737
Reading, PA 19610