Done properly, people who are already convinced they need your product or service find you and that's 90% of the battle to make the sale. They may not know your product or service or even the type of product or service exists. But they find you anyway. Now all you have to do is convince them that your product or service works.
People who have a particular need or problem interact and network with people with the same needs or problems. This adds the best sales tool of all... word of mouth either directly or via social networking.
Directly contacting social media outlets related to people with special needs is another important aspect of Inbound Marketing.
The average web page loads in 7.5 seconds. SEO studies reveal most visitors will leave a page after no more than 4 seconds. The level of user dissatisfaction increases exponentially with every .5 seconds increase in load time. These studies are dated. I believe the average visitor's dissatisfaction threshold is two seconds.
Compelling content and some degree of interactivity between the user and web page are still extremely important. That's because you have 8 seconds at most to engage and motivate your visitor to stay on the page.
User-friendly navigation, interactivity and quality content helps to prolong the visit. The longer the visit the better the chance of accomplishing your goal of a sale or further contact. But great content and interactivity can also make page sizes big and slow.
There's always a trade-off between content and speed. But content-rich interactive web pages can load blindingly fast if you know how to do it.
There's no one magic bullet but rather a combination of tens of considerations that work together. Knowing how to do it comes from countless hours of trial and error and staying on top of new technology.
There's merit to that... I did and still do it myself working on my stores. When your main focus is on metrics you're more susceptible to changes in the algorithms. And your copy starts to trip all over itself.Click the tab "Optimize and Write for People Not Search Engines" where I discuss this subject.
Search engine algorithms have matured and become very sophisticated. Your ranking depends upon hundreds or perhaps thousands of considerations. Nobody knows what they all are because it's a closely guarded secret.The goal of the algorithm is to find unique, meaningful content presented in an organized way that a human would present it. So that's what I target.
Responsive websites are those that resize images and rearrange content to appear organized on both desktop and mobile devices.Responsive, mobile-friendly design is very important because in most cases 50% or more of your traffic comes from mobile devices. There are two approaches to responsive websites.
Many SEO service providers have a gimmick(s) that they say will fool Google's or Bing's algorithm. Gimmicks might actually work... for awhile.Algorithms modern search engines use are ultra sophisticated and influenced by literally hundreds of factors. Gimmicks designed to earn search position come and go. You may be on page one today and on page 30 tomorrow. These gimmicks often make your page copy feel unnatural and annoying to the reader.
The goal is not to just generate traffic. It's to generate sales or leads. The best way to turn traffic into revenues and profit is to present quality web copy defined in human terms.
Critically important factors influencing your search position are not gimmicks. They're common sense in both human terms and algorithmic terms not as susceptible to changes in search engine algorithms.
Here's a freebie. Read your web copy out loud. If it doesn't sound natural and flowing you're writing for search engines. Google especially doesn't like that. More importantly... people don't like that.
A well-optimized coded page will almost always outrank a well-optimized WordPress page. That's because a professional SEO expert has more control over the fine detail of the code.
If it makes good business sense to stick with WordPress I'll optimize both it's performance and search engine position.
Sliders most often take up most or all or the area "above the fold". Visitors see this area when the page loads without requiring clicking or scrolling. That's bad because studies show you have 8 seconds or less to engage and persuade the visitor to stay on your site. You want to use the area above the fold to present as much useful information in a format that is easy to read and scannable. The site visitor should not have to wait for something of interest to appear because they may leave before it appears at all. Interesting content shouldn't quickly disappear or disappear at all. Avoid all unnecessary animation that...
Some SEO businesses offer to give you a free website review. I don't. My professional time is valuable and I charge for it. If you're dissatisfied with the review you don't have to pay. I will give you my professional opinion and we can then discuss, as businessmen, the best way to proceed or to proceed at all.