Search Engine Optimization Services and Consulting Company
in Lancaster, Pennsylvania
1904 Redwood Avenue Wyomissing PA 19610
Tel. 610-334-7463 email: nolan@seo-pa.com
What Sets SEO PA Apart from Other Lancaster County Search Engine Optimization Companies?
- Is led by a Local and National SEO Expert with 17+ years of Search Engine Optimization experience gained by running successful online businesses. We know
- what areas of Search Engine Optimization to emphasize to achieve the fastest positive results; and
- what you can postpone or avoid.
- takes a unique, aggressive, fast-paced approach to SEO Services because the traditional, incremental approach to Search Engine Optimization can take a long time to, or ever, show a positive ROI.
- targets highly-competitive, high-traffic, and valuable keywords and key phrases, not just the easy ones.
- very importantly, understands that successful Search Engine Optimization is not measured in increased traffic alone. Certainly increased traffic is important. However, if the traffic doesn't generate revenue, it's worthless.
- critical information you need to know about Search Engine Optimization to make an informed choice when selecting a SEO Services Company;
- if SEO PA is the best fit for your business; and
- ways you can test a website to recognize low-quality content and performance issues that will damage your brand image.
Why Hiring an Experienced Lancaster County SEO Services Consultant is Crucial
The steps are interactive, and each considered simultaneously while developing a website or webpage. Less experienced SEO specialists either
- don't know about or how to address all the considerations;
- try to address the issues they do know about individually; or
- lastly, often permanently ignore SEO considerations they feel are less important.
Some considerations are more important than others. However, in a highly competitive situation, everything counts. It doesn't take much additional time for an experienced SEO Expert to incorporate all the factors. Therefore, SEO Experts know they're doing everything possible to succeed.
After you've done SEO for 17+ years and thousands of hours, you develop a style that incorporates most of these factors without having to think about them. You develop your style to provide a positive experience for your potential customer. Google developed its algorithm to measure how well your site satisfies a site visitor's needs.Inexperienced SEO consultants focus on Google's algorithm, not people. That's when you get web copy that's quirky and doesn't sound right. Emphasis on satisfying algorithms also results in web pages more susceptible to changes in algorithms.
Search Engine Optimization Involves More Than Keywords and Key Phrases
The best time to begin optimizing a website is before a single line of code is written. That's because
- the structure of the page can affect SEO,
- understanding your customer's needs and knowing your targeted keywords and key phrases are necessary to write effective and useful content, and
- lastly, the platform used to develop the website, i.e. a coded website vs. WordPress, affects SEO.
Business and Competitive Analysis
- What does the business do?
- What is the goal(s) of the website?
- Who are our customers? Inbound Marketing questions include...
- What are their needs that our products or services fulfill?
- What problems do our Products or services solve?
Keyword/Key Phrase Research
- What words customers are most likely to use to find our product or service?
- What words our customers are most likely to use to describe their problem or needs for which our product or service offers a solution?
- Over time we will build content around keywords that are less often or likely used.
Site Architecture
Internal Linking Strategy
- First and most importantly, site visitors quickly and easily find answers to their questions and needs. Imagine going to the Mall of America and having no kiosk or online directories to tell you where the stores are.
Now picture that same scenario but with your eyes closed. That's what it's like to use a website with poor navigation. Visitors get lost, frustrated, and quickly leave your site. - Google and most other major search engines love logical linking, and it's important for SEO.
Web Copy / Web Content
rel=canonical configuration
Semantic Markup (Schema.org)
Page Speed Optimization
Build and Submit XML Sitemap
Manual Page Submission to Search Engines
Analyze, Tweak and Add More Content
Revisit any one or all of the previous steps. SEO is a process, not a project. Continue to add useful, topical content. Also, don't be afraid to add content as fast as you can. A competing SEO provider I respect warns against adding content too fast. Put yourself in Google's shoes. Detecting a site adding lots of well-written, useful and original content shows initiative and hard work.
Your budget or time may limit the amount of new content you can produce. However, make every effort to add some content at least monthly. However, always make sure the content you add is useful and high quality. Note that surges in the number of inbound links do appear unnatural and Google will most likely penalize you.
Monitor Using Continuous Process Improvement
Link Building
Optimized Web Pages with Content Written for People, Not for Search Engines
Many SEO service providers have a gimmick(s) that they say will fool Google's or Bing's algorithm. Gimmicks might work for a while.
Algorithms modern search engines use are ultra-sophisticated and influenced by literally hundreds of factors. Gimmicks designed to earn search position come and go. You may be on page one today and on page 30 tomorrow. These gimmicks often make your page copy feel unnatural and annoying to the reader.The goal is not to just generate traffic. It's to generate sales or leads. The best way to turn traffic into revenues and profit is to present quality web copy defined in human terms.
Critically important factors influencing your search position over the long-term are not gimmicks. They're common sense in both human and algorithmic terms and not as susceptible to changes in search engine algorithms.
One common tactic is to stuff the web page copy with targeted keywords and key phrases. If the SEO Specialist takes it too far, keyword stuffing will trigger penalties adversely affecting your search position. However, there are cases where the keyword stuffing does not trigger penalties and helps your search position.
However, while keyword stuffing may not trigger Google's Search Engine Algorithm penalties, it triggers a negative human reaction. Humans penalize your website by clicking away from it because overusing keywords
- is awkward and uncomfortable;
- gets in the way of quickly conveying your message the value of your products and services; and
- damages your brand.
You can't pay the rent or meet payroll with search position or the number of clicks. Traffic has to convert to revenue or it's worthless.
Here's a freebie. Read your web copy out loud. If it doesn't sound natural and flowing, you're writing for search engines. Google, especially, doesn't like that. More importantly, people don't like that.
Unique Partnership Approach to Search Engine Optimization Services
Lancaster County SEO Expert and Businessman
- I'm an SEO Expert. However, I'm first and foremost a businessman. I understand what it means to make a payroll, control expenses, and expect a return on any investment, including Search Engine Optimization.
- When I take on a new business, I treat it like it's mine. As such, I want the top SEO position and increased business yesterday. Therefore, I do a tremendous amount of work on the front end of a project.
- The value of the hours I spend on this front end full-court press approach to SEO are far more than my monthly SEO fee. I want long-term partnerships with my SEO clients. The upfront effort represents my investment in the partnership.
- Successful SEO involves immersing yourself in the product or service you're marketing. By not breaking my concentration moving from one client to the other, I'm more efficient.
- The rapid improvement in search position drives increased business. The increase in business is exponential. I have a client Law Firm that had to budget their time between new client consultations and legal work to accommodate the volume of new business. I can provide them as a reference.
- Increased revenue
- proves that SEO works if you have the right SEO Company, and
- very importantly, makes it a lot easier to write the check for my SEO Services each month when the amount represents a fraction of your increased revenue.
- I'm 100% dedicated to promoting your business. I don't represent your competition.
We Won't Accept New SEO Clients That Compete with an Existing Account
I will not accept SEO clients who compete with your business.
Representing more than one competing SEO client also raises significant privacy issues. If your SEO Company claims they do not optimize competitors' web sites, be sure get it in writing.
Top Quality SEO Services Generate Both Traffic and Increased Business
- am a professional Lancaster County Search Engine Optimization Expert and Consultant with 17+ years of SEO experience;
- became an SEO Expert using Inbound Marketing Search Engine Optimization to grow my successful Berks County-based retail and B2B online businesses;
- successfully compete with and often beat Amazon and other Internet giants in search engine ranking; and
- thoroughly understand SEO.
I will use state-of-the-art Search Engine Marketing to increase your web traffic and revenues by providing a website that is:
- organized;
- filled with high quality content directed towards satisfying visitors needs and questions;
- incredibly fast;
- scannable;
- interactive without resembling an arcade game;
- easy to navigate and search;
- written for people instead of search engines; and
- designed to allow visitors to find what they're searching for in two clicks or less.
Better Local Search Engine Optimization for Businesses Serving Lancaster County Residents
I was born and raised in nearby Berks County which gives me an advantage writing search engine optimized web copy directed towards Lancaster County's residents:
- Colloquial Language - For most websites, you want informal dialogue in your web copy and content. So it's best to use words familiar to your audience.
For example, if you live around Lancaster County and want a soft drink, you order a soda, and the waiter or waitress will ask you if you want a Coke, Dr. Pepper, or whatever. If you're in a Midwest restaurant and order a soda, the waitress might not know what you're talking about because they call it pop. Furthermore, consider what word an SEO Company based in India might choose when describing a soda. The point is that your SEO should be centered around keywords and key phrases your targeted audience use and likely to use when doing an Internet search. - Local Points of Reference - presenting your product or service using local points of interest and familiarity, like using colloquial language, helps to personalize your presentation and increases the visitors comfort level of being on your site. For example, "OOFOS Sandals make any day boating or lounging on the beach at Blue Marsh better because they're incredibly comfortable and waterproof. So, when the sandals get wet, they quickly dry off!".
National Search Engine Optimization Promotes Lancaster County Businesses Across Pennsylvania and The United States
- can show you how to rank nationally because I am first and foremost a National Search Engine Optimization Services Provider and Consultant;
- became a National SEO expert optimizing pages for my successful online stores;
- successfully compete nationally with and often outrank the Internet giants for highly competitive keywords and key phrases, and
- lastly, can prove it.
Developing a National SEO Strategy involves the same principals as Local SEO but on a much larger scale. You need someone to show you what to do, or you'll spend a boatload of time and money and have very little to show for it.
Lancaster County's Inbound Marketing SEO Expert
What Is Inbound Marketing?
People who need your product or service find your business. They may not know your product, service, or even the type of product or service exists. However, they find you nevertheless. Now all you have to do is convince them that your product or service works and your business is their best choice.
Studies show Inbound Marketing is 750% more productive than Outbound Marketing which includes- direct mail;
- email campaigns;
- newspaper ads; and
- radio ads.
Inbound Marketing and Social Media
People who have a particular need or problem interact and network with people with the same needs or problems. People with common interests add the best sales tool of all, word of mouth either directly or via social networking.
Directly contacting social media outlets related to people with special needs or common interests is another important aspect of Inbound Marketing.
Advantages and Benefits of Inbound Marketing
- The cost of Inbound Marketing is low cost compared to Outbound Marketing.
- Inbound Marketing via SEO doesn't expire.
- Customer relations improve because the potential customer invites you to present your product or service as opposed to being interrupted and or otherwise annoyed.
- Your presentation can be more professional as opposed to the obnoxious, flamboyant presentations in most outbound marketing as ads attempt to draw attention in a sea of advertisements.
- The cost of Inbound Marketing is low cost compared to Outbound Marketing.
- Inbound Marketing via SEO doesn't expire.
- Customer relations improve because the potential customer invites you to present your product or service as opposed to being interrupted and or otherwise annoyed.
- Your presentation can be more professional as opposed to the obnoxious, flamboyant presentations in most outbound marketing as ads attempt to draw attention in a sea of advertisements.
We DO NOT Outsource SEO Services Because It Doesn't Work Well
Thorough Understanding of the Product or Service
- winning the most competitive keywords in a competitive market and for effective Inbound Marketing; and
- creating web copy that converts into sales and revenue because you can get "inside the head" of potential customers.
Subcontractors don't have this knowledge. In fact, very few SEO Companies take the time to acquire this knowledge.
Holistic Website Optimization
- The strength of the Home Page depends upon the quality of all the web pages.
- The strength of individual pages is influenced by the quality of all the other pages on the site.
- Every word, image, and line of code matters.
This continuity in development is lost when tasks are farmed out to third parties. Continuity is challenged when a team is involved in SEO.
How Do You Choose the Best Search Engine Optimization Company?
Overview of Choosing the Right SEO Service Provider
You don't know what those terms mean let alone how to do it. So, you turn to the Internet and search for those terms, and you're presented with a staggering list of SEO Services Providers in Lancaster County.
With so many choices, how do you begin to choose the best SEO Services for your business? Choosing the right Search Engine Optimization Firm or Consultant is even more challenging because they're all saying the same thing and most claiming to be the "Top", "#1", or "Premier" SEO Company in Lancaster County.
Take the time to read this page and take advantage of my SEO experience. Armed with some basic knowledge about Search Engine Optimization, you'll
- be able to make better decisions and avoid costly mistakes;
- discover how to approach Search Engine Optimization; and
- lastly, how to identify SEO Firms you should avoid.
Organic Search Engine Optimization vs. Pay Per Click (PPC)
How Do You Find an Organic Search Engine Optimization Expert?
However, this is just the starting point. Later on, I'll show you some tests you can perform to determine the potential of a website to produce revenue.
If there only five competitors in another business type in a given service area, placing in the top five means nothing as far a measuring the SEO provider's competence. Furthermore, in the attorney example, make sure the search they're showing is for something like "business attorneys County or CITY" as opposed to "attorneys maple street."
Affordable SEO vs Effective SEO
Are the Bigger SEO Companies Better?
There's a wide range of expertise in SEO Specialists in large agencies. Big SEO Companies usually assign their best talent to big accounts. The SEO Specialist assigned to your account may have minimal experience. Experienced SEO staff will usually review inexperienced SEO employee's work. However, many times
- the work is not thoroughly reviewed until there's trouble with the account; and
- it can be challenging to jump in and quickly fix SEO for a website that's messed up.
Big or small, the most important way to evaluate the SEO Company is by reviewing their work for clients similar in size and competitive pressure to your business. Make sure you test for competitive keywords and key phrases. Talk directly to clients. Find out if they're happy with the business generated from their website. That's because top positions in Google Search mean nothing if they're not generating revenue.
100% of Lancaster County's Web Traffic Is Worthless If It Doesn't Generate Revenue
- The simple goal of Search Engine Optimization is to increase traffic by improving your position in organic search results for keywords and key phrases likely used by people specifically looking for or in need of your product or service. The actual goal and the goal businesses who hire SEO Experts expect to achieve is increased revenues and profits generated online.
- Traffic also depends on your site's presentation in the search results. It should quickly communicate what your site is all about in a compelling, organized, easy-to-read manner that entices people to click on the link.
- Traffic means nothing if visitors quickly leave because your website
- has
- bad, useless, or no content;
- spelling errors;
- grammar errors;
- excessive and pointless animation that makes it difficult to find and focus on key points;
- lastly, reads like a robot wrote the content by awkwardly inserting keywords and key phrases into the copy in an attempt to satisfy search engine algorithms.*
- is
- disorganized;
- hard to navigate;
- frustratingly slow to load especially on mobile devices;
- not scannable (most people hate to read especially on a computer screen);
- written at a readability level that makes it hard for your target audience to comprehend; and
- lastly, reads like a robot wrote the content by awkwardly inserting keywords and key phrases into the copy in an attempt to satisfy search engine algorithms.*
- has
Does Your SEO Company Represent Competing Businesses in Lancaster County?
If your SEO Services provider represents other Lancaster County businesses offering the same products and services in your service area, you have a major conflict of interest. You're paying a Search Engine Optimization Company to supposedly apply all their SEO expertise to promote your business. However, that's impossible if competitors are paying your SEO Company to promote their businesses. When it comes to representing competing businesses, size matters. For example, assume a big business is paying $1,000 or more per month. Another smaller client competing with that big business is paying $300 each month. Which client do you think that SEO Company cares most about getting to rank number one? Which client does that SEO Company not want to rank at the top? It's a matter of common sense. Don't get hooked up with SEO Services that accept competing clients.
I represent only one Lancaster County business offering the same products and services in the same service area. Your service area is not necessarily limited to Lancaster County and can include surrounding counties, all of Pennsylvania, or even the entire United States. Please read on to find out more about my Conflict of Interest Policy and dedicated Partnership Approach to SEO Services and your company's success.
When you ask your current SEO Company if they also represent your competition, get their denial in writing. SEO Firms may initially answer no because
- separate internal teams work on competing accounts, or
- a different office represents your competitor(s).
Nevertheless, the conflict remains because success for one business's SEO ranking damages others. Getting a non-compete agreement in writing, signed, and witnessed, will often jog the memory of many "forgetful" SEO Companies.
Has Your Past Experience With SEO Services Been Disappointing?
Folks, ranking at the top in search results after two or three months is not typical for competitive, high-volume key phrases and, in fact, it's extremely rare. Strange as it may sound, my dream new Search Engine Optimization client has
- been paying hundreds if not over a thousand dollars each month for several years for SEO Services;
- changed SEO Services Companies two, three, or more times;
- frustratingly, still not ranked at the top or even in the top ten for any of a few targeted key phrases;
- grown tired of their phone not ringing or having an empty inbox from online leads while competition is kicking their butts on the web and their SEO Services Company keeps telling them SEO "takes more time"; and
- in summary, grown to despise SEO Consultants and expects me to fail just like all the other "SEO Experts".
Fantastic! Call me. I guarantee my work.
We started getting results almost immediately. Our business has increased so rapidly because he made us more visible.
His company treats us like family and cares about our business.
If you are searching for an SEO guru, your search is now complete. Give him a call.Simple Tests You Can Perform to Detect a Poor Website
Overview of the Website Tests
- your website;
- your current SEO Company's website; and
- lastly, on SEO Services Agency candidates' websites you're considering.
Readability Test
- insults your visitor's intelligence;
- is unprofessional;
- damages your brand; and
- lastly, causes potential customers to quickly leave your website.
Speed Test Using Your Mobile Phone
- Overall, more than 50% of web traffic now originates from mobile devices.
- People are incredibly impatient, and 25% of Americans will leave your website if it takes more than four seconds to load. I think 25% is low. Regardless, if your website isn't fast, you have a major usability issue, and you're losing business.
- Furthermore, 25% of the people only use mobile devices to search the Internet.
The problem is that you need content to generate immediate interest or the visitor rapidly leaves. Therefore, the key to success is to understand what to do the retain rich content and still provide fast load times. I know what to do to balance content and page speed.
Responsive Webpage Design Test
Types of SEO Clients in Lancaster County, Pennsylvania, and The United States
Types of SEO Projects
- Website Review - I review your website and provide a list of recommendations and the order of implementation. You get an idea of the cost. There's no fixed amount for this service because every site is different and I do a thorough, detailed, and professional job.
- SEO Management - recommendations including technical advice to existing staff. This approach is initially slow because I have to rely on other people, their learning curve, and the willingness to learn and change. This situation can be very political because the relationship between webmasters and their sites is almost like a parent-child relationship. Webmasters generally don't like other people touching it or telling them what to do.
- I can do the entire project because of I have the necessary skills to do all phases of SEO including coding, images, and videos completing tasks immediately as required.
What Does Competent, Effective, and Professional Lancaster County Search Engine Optimization Services Cost?
No Other Lancaster County SEO Company Makes Professional SEO Services More Affordable
Contracts Based on Satisfying Specific Goals
Negotiable Rates
SEO Monthly Retainer Fee
- You know the exact cost of your Search Engine Optimization and spreads the expense evenly over time. There are no spikes and no surprises. You still receive a full monthly accounting of all SEO hours spent on your behalf and why.
- I take responsibility for your Search Engine Optimization and your business's success personally and very seriously. I'll do whatever I ethically have to do and spend whatever time required to succeed. So you're going to get a lot of SEO bang for your buck especially early on. Note that when you truly understand Search Engine Optimization and Inbound Marketing, there's always more than enough to do. There's more than you can do. SEO is not a project. Instead, SEO is an ongoing business process you never finish.
- I know what my revenues are going to be.
- More importantly, I can be more effective because I don't have to worry about "running up the bill." If I see an opportunity that's going to take some time I can take advantage of it.
Satisfaction Guarantee
FAQs About SEO
Will I have to modify my existing website?
Can you guarantee a top position in Google Search?
Why don't you use PPC to market your SEO Services?
How long does it take to see an improvement in the search results?
Did you ever make a change that adversely affected search position?
Are you saying that organic search is all I need to worry about?
- more valuable to users;
- easier to use;
- and adding high-quality, relevant and useful content.
Do you support blogs?
I've seen some websites that I consider to be horrible, break every rule you taught me, and still rank at the top of search results. How do you explain that?"
Most bad pages will disappear from top search engine results over time. However, I have seen some bad web pages that don't disappear. Some quite knowledgeable people think that some websites get a little "manual help" to achieve their position. It is what it is. Don't let these exceptions distract you. Also, don't let these isolated cases make you believe that Search Engine Optimization is a waste of time because it isn't.
I've seen SEO services offered for as low as $99 to optimize my website while others want to charge thousands of dollars. Why is there such a large difference in cost?
Lastly, Search Engine Optimization is just one piece of the puzzle. Once customers arrive on your website, you have to convey your message quickly. You have to write copy that ethically convinces them to buy your product or service.
Should I be looking for a Search Engine Optimization firm that specializes in my industry?
However, if the Search Engine Optimization Firm specializing in your industry represents your competitors in your service area, there's an automatic conflict of interest.
You're paying someone who is working for and against you. What if they try something new with your website and you achieve top position in Google? Do they not incorporate that same tweak in other clients' websites who are also paying them to win that same top position? Conversely, what if it's your competitor that received that tweak and they have the top position. How are you going to feel about writing that next check to your SEO provider if your SEO doesn't deploy that tweak on your website?
No matter what they do, it's a guaranteed conflict of interest. It's an important question to ask any Search Engine Optimization firm before you hire them. Also, don't just take their word for it. Make them put it in writing that there not representing your competitors and that they won't represent competing businesses in the future.
I will not take on competing clients because there's no ethical way to do it and I will put it in writing.