Search Engine Optimization's Role in Internet Marketing

Using Search Engine Optimization to drive more traffic to your website is just one aspect... although critically important... of Internet Marketing. Your goal is to actually sell your product or service and that depends upon a lot more than web traffic. While it's unlikely that your website would rank well with the problems I'm about to list given today's sophisticated algorithms, assume you that your web page places in the top five search results. Your website will not generate revenue if it ...

• has web copy that's poorly written and cumbersome to try to make the search engines happy people will just click off your website anyway;
• has poor usability (not logical and difficult to use) people will get frustrated and quickly leave;
  
• has content that doesn't quickly engage the visitor convincing he/she that the website is worthwhile (The rule of thumb is that you have 8 seconds to grab their attention.);
• is so frustratingly slow to load (People will often leave before your page even appears on the screen. Studies show that most people will click away from your website if it takes more the 4.5 sec to load. Those studies are a couple of years old. I personally think in today's hurry up world its 2 to 2.5 sec. I target .5 sec on my own and my clients websites.);
  

• your unscrupulous Search Engine Optimization Consultant has convinced you to optimize your page(s) around search words that no one on the planet is actually searching for so you only think you have great position; and
  
• you have optimized you web pages around words you think people should be using to find your product or service instead of what they actually use to search for your product or service Sometimes you can be too close to your business and use terms that seem second nature to you but mean absolutely nothing to your potential customers.

Obtain a thorough understanding of...

• keywords and key phrases customers actually use searching for your product or service and adjust your web copy and content accordingly.
• Search Engine Optimization;
• of website usability;
• writing effective copy for the web which is very different than other media;
• coding web pages (HTML, jquery, schema, AMP pages and more);
• Photoshop so you can generate the images you need to convey your message;
• on page coding and server side coding to speed up you pages; and
• how to combine all these skills because they're all interrelated and hone them over thousands of hours and begin to design web pages that can be found by your potential customers, provide the information the customers are looking for in 1 or 2 clicks, are easy to navigate, lightning fast and are effective tools to sell your product or service. (OR)
• Call me and I will take ownership of this part of your business so you can concentrate on producing the best product or service. The advantage I can offer you over most of my competitors is that they typically need 4 or 5 people to collaborate to produce anything close to what you need. Almost none of them have a clue about how to speed up your web pages and I can prove it if you give me a call. I do have these skills and have honed them over thousands of hours building my own online businesses. I don't have to depend on collaborating with other people to get the job done so it gets done quicker because collaboration usually results in delays.