Web Copy / Web Content
Writing web copy and web content is completely different from writing for any other media and is an art developed over time. You obviously want to use keywords and key phrases in your copy and content but above all it has to sound "natural" and not trip all over itself. That's what happens when you write for search engines instead of people.
Semantic Markup (Schema.org)
Schema.org markup essentially tells Google and other search engines how to interpret the information contained on your page. Before semantic markup the search engines would essentially have to guess.
Page Speed Optimization
This involves optimizing your images, combining and compressing code and making changes on your host server.
Build and Submit XML Sitemap
A sitemap is essentially a list of all the pages on your website that is then uploaded to the search engines to help them find and crawl your pages. It does not guarantee they will include your pages in their search results.
Manually Page Submission to Search Engines
Generally Google and the other major search engines will crawl the content of you sitemap withing 30 days. You can adjust the days to revisit the page in the sitemap. However, we can discuss why that that's not always the best idea. However, you can specifically request that specific pages by crawled immediately.