Reading, PA Web Developer and SEO Services

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Websites designed to help people quickly find your business in Reading from anywhere in the world.Reading, PA Web Design

I'm a Reading, PA-based professional web developer. I develop websites that are

  • fast;
  • SEO friendly;
  • designed for people, not search engines;
  • user-friendly;
  • responsive;
  • interactive; and
  • able to satisfy visitors' needs in 2 to 3 clicks.

The most successful websites are the culmination of careful planning and market research. Developing websites that exploit the full potential of your product or service online requires a detailed, thorough understanding of the

  • product(s) or service(s), and
  • benefits derived and the people who want and need your product(s) and service(s).

We want to design pages that enable people to find our website who

  • are specifically looking for the products or services we offer; and
  • have problems or needs our products or services address and have no idea products or services like ours even exist.
Here’s how we make that happen:
The steps below are interactive and each is considered simultaneously while developing a website or web page. Tasks are revisited as the website or web page is optimized and tuned.

Business and Competitive Analysis

  • What does the business do?
  • What is the goal(s) of the website?
  • Who are our customers?

Keyword/Key Phrase Research

  • Determine keywords and key phrases our customers are most likely to use to
    • search for our product or service;
    • describe their problem or needs for which our product or service offers a solution.
  • Over time, build content around related keywords and key phrases that are less likely to be used but still generate traffic and potential customers.

Site Architecture

How do we structure the website to enable the customer to find what they're looking for in no more than two or three clicks.

Internal Linking Strategy

An intelligent internal linking approach serves two purposes and goes hand in hand with site architecture.
  1. First and most importantly, it makes it easy for customers to find products and services quickly. Imagine going to the Mall of America and having no kiosk or online directories to direct you to the store. Now picture that same scenario, but this time with your eyes closed. That's what it's like to use a website with poor navigation. Visitors hate feeling lost. Customers feel uncomfortable, frustrated, and quickly leave your site.
  2. Google and most other major search engines love logical linking, and it's important for SEO.
There's a lot more involved with internal linking, but that's it in a nutshell.

Responsive Design

Responsive websites are those that resize images and rearrange content to appear organized on both desktop and mobile devices. Responsive design is critical because in most instances 50% or more of your traffic comes from mobile devices. There are two approaches to responsive websites.
  1. Dual Desktop and Mobile Optimized Pages -
    • You can always do a more thorough and creative presentation on a desktop computer. That's because you have a bigger canvas and usually a faster connection for speed.
    • You design a second mobile-friendly page for smaller devices to access when screen size and download speed is a bigger consideration. Code transparently directs visitors to the page that best suits their device and connection speed.
    • It's usually the best but the most expensive approach because you have to maintain and coordinate the information on two pages instead of one. Depending on what your website's purpose or goal you may not need a more comprehensive desktop presentation. There is no problem with duplicate content penalties if the pages are coded correctly.
  2. Responsive Pages -
    • One page works work for all devices.
    • It's less expensive, but you may sacrifice content, and features that might otherwise be displayed on a desktop version only. However, this is less of a consideration because you can implement code to selectively show content based upon the screen resolution.
    • Most businesses use this approach because of cost considerations.
    • Beware of responsive designs that float icons over the copy as the screen becomes smaller. It looks " cool' but it obscures the content which isn't cool at all because it detracts from the website's usability.

      Try it yourself...

      On a Mobile Phone: simply rotate the phone from portrait to landscape mode and watch the images resize, and the layout adjust to accommodate the new screen size.

      Restore Down ButtonOn a Windows Desktop: left click the Restore Down button at the top right corner of your browser. Adjust the width by dragging the right edge of the window and watch the images and the layout resize and or reposition to accommodate the window size.

My Recommendation Regarding Responsive Design

Web Copy / Web Content

Use one, responsive page whenever possible. Maintaining two pages to is obviously more work but more than doubles the probability or errors.
Writing for web copy and web content is completely different from writing for any other media and is an art developed over time. You obviously want to use keywords and key phrases in your copy and content, but above all, it has to sound "natural" and not trip all over itself. That's what happens when you write for search engines instead of people.

rel=canonical configuration

This topic is a little for this page but suffice it to say it involves avoiding problems with duplicate content, an SEO "No No."

Semantic Markup ( markup essentially tells Google and other search engines how to interpret the information contained on your page. Before semantic markup, the search engines would essentially have to guess.

Page Speed Optimization

This involves optimizing your images, combining and compressing code and making changes on your host server.

Build and Submit XML Sitemap

A sitemap is essentially a list of all the pages on your website that is then uploaded to the search engines to help them find and crawl your pages. It does not guarantee they will include your pages in their search results.

Manually Page Submission to Search Engines

Generally Google and the other major search engines will crawl the content of your sitemap within 30 days. You can adjust the days to revisit the page in the sitemap. However, we can discuss why that's not always the best idea. However, you can specifically request that Google crawl specific pages immediately.
  • Non-Compete
  • Billing
  • Privacy
  • I sign a non-compete agreement designating that I will not sell any products or services sold on my client's site.
  • I sign an agreement stating that I will not accept competing clients. Some web marketing consultants boast that they are experts in a particular industry and that's a good thing if it's local SEO they're not representing competing companies in the same locality. However, what if it's National SEO? Think about it. You would be getting paid by two or more people to accomplish the same goal. How do you ethically reconcile it if you're more successful with one client than another? In my mind, you can't because you violate you fiduciary obligation with the more successful client if you share the tactic and violate your fiduciary obligation to other clients if you don't share it.
  • I ask my clients to sign a non-compete agreement that they will not sell any product or service sold in my stores.
  • I bill once a month with payment due upon receipt. I accept cash, all major credit cards and PayPal.
  • I provide a detailed explanation work performed by date.
  • No Risk Full Cash Back Customer Satisfaction Guarantee.
  • I will sign whatever non-disclosure or non-compete agreements required.
  • Payment can be made by Check or Money Order for anyone not wanting to use their credit card under any circumstances over the Internet.
  • I will not constantly badger you with annoying junk emails.