YouTube product demonstration videos have added an incredible new dimension to online marketing that benefit both the buyer and the seller. Done properly, videos provide the next best thing to physically shopping in a store. True, you still can’t feel the texture or the weight. However, you can come pretty close to conveying that information if you provide a close up HD video describing those characteristics explaining the benefits of your product.
Most product demos show someone standing 15 feet away from the camera holding the product that’s so small from that distance you can hardly see it or at least any of the important details. Most often they describe the product very quickly in sweeping generalities often using a tone that I affectionately describe as “too cool for school”.
There are two reasons for the “very quickly in sweeping generalities”.
- Studies show that viewers think a demo video should be less than one minute or certainly less than 2 minutes and they’re trying to stay in that time frame. However, the weakness of those studies is that the questions are so general. What’s the product? How informational are the videos in their frame of reference when answering the question?
- The second reason is that the person in the video or who wrote the content of the video doesn’t know much if anything about the product they’re demoing.
Aside from the tone my main complaint about most demo videos is that you don't learn from them... they tell you the obvious.