This is a good place to stop focusing on the term Search Engine Optimization and to start talking about Internet Marketing. Search Engine Optimization is only one aspect of effectively selling your product or service on the Internet. Your success hinges on the cooperation of people from many disciplines. One of the primary reasons efforts to improve Internet sales fail is because of a lack of cooperation from management deciding what they want to tell the customer rather than concentrating on answering a customer's question or solving a customer's problem. And if you're lucky enough to have a potential customer visit your website you literally have a few seconds to get his interest or the customer clicks ways.
While all pages are important, search engines place the most importance on the home page. The home page is valuable real estate. Every discipline in the company competes for this tiny space. It's even worse because most people will not scroll until they become interested. So you have the space above the fold (or what you can immediately see when you lad on the page) to play with.
No matter how honed the consultants people skills may be there is a high probability that a honest Internet marketing consultant will get everybody upset. That's why success stories are few and far between. To understand the problem let's begin by stepping on everybody's toes...
I sign a non-compete agreement designating that I will not sell any products or services sold on my client's site.
I sign an agreement stating that I will not accept competing clients. Some web marketing consultants boast that they are experts in a particular industry and that's a good thing if it's local SEO they're not representing competing companies in the same locality. But what if it's National SEO? Think about it. You would be getting paid by two or more people to accomplish exactly the same goal. How do you ethically reconcile it if you're more successful with one client than another? In my mind you can't because you violate you fiduciary obligation with the more successful client if you share the tactic and violate your fiduciary obligation to other clients if you don't share it.
I ask my clients to sign a non-compete agreement that they will not sell any product or service sold on my stores.
I bill once a month with payment due upon receipt. I accept cash, all major credit cards and PayPal.
I provide a detailed explanation work performed by date.
No Risk Full Cash Back Customer Satisfaction Guarantee.
I DO NOT SHARE OR SELL ANY INFORMATION.
I will sign whatever non-disclosure or non-compete agreements required.
Payment can be made by Check or Money Order for anyone not wanting to use their credit card under any circumstances over the Internet.
I will not constantly badger you with annoying junk emails.