Search Engine Optimization of PA

PA SEO Services Overview

Find the Best Organic PA SEO Services by Making Them Compete

There's a better way to find the best SEO Services. Doesn’t it make more sense to do an organic search (one that ignores paid placements) for Search Engine Optimization Services or Consulting?

Top SEO Services providers put their skills to the test competing for top search position and your attention. That’s what you’re planning to hire them to do for you. Finding them is a great way to determine they know something about SEO. Most don't.

I can help you screen applicants for SEO positions. I know the right questions to ask and the proof I need to see to determine if the applicant is competent. It's important to determine competency because the overwhelming majority of SEO candidates are not qualified and are more sizzle than steak.

Page Speed is Critical for SEO and User Satisfaction

The average web page loads in 7.5 seconds. SEO studies reveal most visitors will leave a page after no more than 4 seconds. The level of user dissatisfaction increases exponentially with every .5 seconds increase in load time. These studies are dated. I believe the average visitor's dissatisfaction threshold is two seconds.

Compelling content and some degree of interactivity between the user and web page are still crucial. That's because you have 8 seconds at most to engage and motivate your visitor to stay on the page.

User-friendly navigation, interactivity, and quality content helps to prolong the visit. The longer the visit the better the chance of accomplishing your goal of a sale or further contact. However, great content and interactivity can also make page sizes big and slow.

There's always a trade-off between content and speed. However, content-rich interactive web pages can load blindingly fast if you know how to do it.

There's no one magic bullet but rather a combination of tens of considerations that work together. Knowing how to do it comes from countless hours of trial and error and staying on top of new technology.

Fast-Track, Partnership Approach to SEO

Competing SEO Companies

• charge a monthly SEO Services Fee their client can afford;
• budget X number of hours for their employees to spend on your SEO to match revenue with expenses (they have to make a profit);
• have the goal of improving your search engine position over time; and
• are satisfied if the client ranks in the top 10 or even the top 30.

My Unique Partnership Approach to SEO

I treat my clients' businesses the same as my own. As such, I don't want to wait months or years to rank well. I want high-ranking and the revenue accompanying high-ranking yesterday. So this is how approach SEO Services.
I

• charge a monthly SEO Services Fee my client can afford;
• front-end load extensive SEO work to quickly improve your search engine ranking position.
  • Rather than a gradual improvement in search rankings, I want immediate and meaningful improvement. I'll be the first to tell you that isn't always possible. However, I want to do everything I can with what I currently have to work with to get as much quick improvement as possible.
  • I don't worry about limiting the number of hours I work on your project early on because I'll make it up in the long-run. Since it's my own time, I don't have to worry about paying for those hours other than my opportunity cost.
    It's an investment on my part in your success. Up front effort demonstrates my confidence in my ability, drive to succeed, and that performance fosters long-term relationships.
  • Successful Search Engine Optimization requires immersing yourself in the product or service. Placing limits on your time reduces productivity and effectiveness because you have to break your concentration to work on another product or service.
  • Quick success makes it a lot easier to write that SEO Services check at the end of the month. That's because of your paying for demonstrated, tangible success and not promises.
• have a goal of reaching position 1. It may not always be achievable, but position 1 is always my goal and I never stop trying to obtain it.

User-Oriented Approach to SEO

• Many SEO providers try to outsmart the algorithms. They focus on keyword density, keyword proximity and other metrics whereby they compare your website to a successful competitor's site.

  Statistics are useful. I did and still do it myself working in my stores. However, when your main focus is on metrics, you're more susceptible to changes in the algorithms. And your copy starts to trip all over itself.

  Click the tab "Optimize and Write for People Not Search Engines" where I discuss this subject.

  Search engine algorithms have matured and become very sophisticated. Your ranking depends upon hundreds or perhaps thousands of considerations. Nobody knows what all the considerations are because it's a closely guarded secret.

  The goal of the algorithm is to find unique, meaningful content presented in an organized way that a human would present it. So that's what I target, and it works.
• I take a much more aggressive approach than competing SEO Companies. I immediately compete for the premium keyword or key phrases that generate the most traffic. SEO providers will use keyword analysis tools to
  • find keywords and key phrases people are using to find your product or service; and
  • measure the competition for the word or phrase.
  Most SEO providers concentrate on keywords and key phrases with less competition because they can show results and quickly provide some improved traffic. That's OK. However, you should at least try for the highest volume keywords and key phrases. Quickly ranking well for highly competitive keywords and key phrases happen surprisingly often when
  • you know what you're doing;
  • the competitions' websites are not well-optimized and/or have little or poor content; and
  • you have an established website.
  If you don't try you'll never earn it.
• I support and endorse Inbound Marketing SEO instead of Outbound Marketing.
• I do everything possible to make the site as perfect as I possibly can.
  "Perfection is not attainable, but if we chase perfection we can catch excellence."

  Vince Lombardi
  Some things are more important than others. However, I go after them all because you never know if shaving one more millisecond off the load time might bump you up a position.

Mobile-Friendly Websites are Crucial for SEO

Responsive websites are those that resize images and rearrange content to appear organized on both desktop and mobile devices.

1. Dual Desktop and Mobile Optimized Pages - You can usually do a more thorough and creative presentation on a desktop computer. You have a bigger canvas. Content-rich pages load faster because you typically have a faster connection. Design a second page for smaller devices where download speed is a bigger consideration. Code redirects users to the page that best suits their device and connection speed.
   It's usually the best but the most expensive approach because you have to maintain and coordinate the information on two pages instead of one. Depending on your website's purpose or goal, you may not need a more comprehensive desktop presentation. Correctly coding pages eliminates duplicate content penalties.
   I'm personally avoiding this approach because:

   • maintaining two pages and keeping them perfectly in sync is too difficult and time-consuming; and
   • sophisticated techniques can use the same assets to produce a well-designed desktop and mobile experience.
2. Responsive Pages - Design one page that will work for all devices. That's the approach used on this website and the approach I recommend. One single responsive page is less expensive but may sacrifice content and features that might otherwise display on a desktop version only. Most businesses use this approach because of cost considerations. Beware of responsive designs that float icons over the copy as the screen becomes smaller instead of keeping key information exposed. It looks "cool" but obscures the content which isn't cool at all. It detracts from the website's usability.
   
   Try it yourself...
   
   On a Mobile Phone: simply rotate the phone from portrait to landscape mode and watch the images resize and the layout adjust to accommodate the new screen size.
   
   On a Windows Desktop: left click the Restore Down button at the top right corner of your browser. Adjust the width by dragging the right edge of the window and watch the images and the layout resize and or reposition to accommodate the window size.

SEO Optimized Content Written for People, Not Search Engines

Many SEO service providers have a gimmick(s) that they say will fool Google's or Bing's algorithm. Gimmicks might work for awhile.

The goal is not to just generate traffic. It's to generate sales or leads. The best way to turn traffic into revenues and profit is to present quality web copy defined in human terms.

Critically important factors influencing your search position are not gimmicks. They're common sense in both human terms and algorithmic terms not as susceptible to changes in search engine algorithms.

Here's a freebie. Read your web copy out loud. If it doesn't sound natural and flowing, you're writing for search engines. Google especially doesn't like that. More importantly... people don't like that.

SEO is a Business Process, Not a Project

Web Usability is the Keystone of Productive Websites

Types of Businesses Served