Search Engine Optimization of PA

I take the time to gain a thorough understanding of your business, product, and services. This step is crucial for

• winning the most competitive keywords in a competitive market and for effective Inbound Marketing; and
• creating web copy that converts visitors if your website into sales and revenue because you can get "inside the head" of potential customers.

Subcontractors don't have this knowledge. In fact, very few SEO Companies take the time to acquire this knowledge.

Every aspect or Search Engine Optimization is interrelated.

• The strength of the Home Page depends upon the quality of all the web pages.
• The strength of individual pages is influenced by the quality of all the other pages on the site.
• Every word, image, and line of code on your website matters.

This continuity in development is lost when tasks are farmed out to third parties. Continuity is challenged when a team is involved in SEO.

I have spent most of my career running businesses. I realize that the goal is to make a profit, and that requires making every penny count.

• Over 10 Years' Experience Owning and Running Currently Active Successful Internet Stores
• 15 Years' Owning and Running Currently Active Computer Consulting and Software Design Business
• Senior Management Positions Including CIO, CFO and Director of Budgets and Forecasting
• MBA Finance Saint Joseph's University
• BS in Accounting Pennsylvania State University
• Veteran of United States Army Security Agency

I can get things done quickly because my overall skill set enables me to do just about anything I need to do as the need arises.

Skills necessary in Website Development and SEO:

• Dreamweaver CC;
• WordPress;
• Yost SEO;
• HTML;
• jquery;
• Photoshop (CC);
• Writing Web Copy;
• YouTube Production Skills;
• Inbound Marketing;
• Rich Cards;
• Accelerated Mobile Pages (AMP);
• Schema Markup;
• Server Side Caching and Compression; and
• Proper Use of Canonical Coding
• Progressive Web Applications (PWA)

Search Engine Optimization of PA offers guidance to any size company dedicated to growing their revenue and bottom line via smart Internet marketing. Although I'm in Pennsylvania, I support clients nationwide. You will benefit from my extensive experience in running a business in addition to a comprehensive knowledge of Internet Marketing.

You will soon discover that I consider my relationship with my customers a partnership and not a consulting arrangement. Just as you closely consider the qualifications of SEO Services and Internet Marketing Providers and Consultants, I evaluate the probability that I will be successful in growing your business.

That's because 80% of all attempts to improve Internet marketing, and particularly implementing Search Engine Optimization, fail.

There are plenty of SEO Firms who will be happy to take your money regardless of the probability of success. I'm not one of them. I want you to succeed, and I want to succeed.

You'll benefit from my experience because I run Internet businesses. You've got to have extensive, hands-on, real-world experience before you can teach someone else to do anything. Moreover, in my experience hiring consultants, there's a world of difference between those who have done the work in a work environment versus those who have read or talk about it.

There are many unethical SEO Service Providers. These firms use tactics that may show success in the short-run. However, those tactics may ultimately get your website delisted. Tricks don't work in the long-run. Like every other aspect of your business, quality matters.

I use only ethical tactics because you don't have to use tricks if you know what you're doing. If you are an ethical, open-minded organization offering high-quality products or services, I look forward to helping you grow your business.

Thomas Edison said he discovered 1,000 ways not to make a light bulb before he was successful. I did the same thing but with SEO. Let me help you avoid most of the 1,000 ways not to do SEO. Here's how. You learn to be effective at marketing online by actually doing it. I read all the books that were available at the time and continue to stay on top of the most recent trends. I used many tools to analyze and compare metrics like keyword density, keyword proximity, and many others. While these things help, proficiency at Search Engine Optimization comes through experience and is as much an art as it is a science.

I found that focusing on metrics led to web copy that was uncomfortable to read, especially when reading out loud. There's that little voice in your head telling you "something is wrong with this web page". And it is! Because you're writing to try to please an algorithm, not people. You'll also find that pages optimized based on metrics are the most vulnerable to a change in search engine algorithms.

I combine my knowledge of web usability, graphics design, web copywriting, Search Engine Optimization, and web acceleration to help you design extremely fast, user-friendly websites that generate both traffic and sales. My approach is somewhat different from most SEO Services because my emphasis is on enhancing the value of the website in the eyes of the customer by providing valuable information in an organized, easy to navigate format.

Contracts Based on Satisfying Specific Goals

Negotiable Rates

SEO Monthly Retainer Fee

You Get a Satisfaction Guarantee

Contact Us Online or Call Me at 610-334-7463. Ask for a Live SEO Presentation on your Desktop or Notebook Computer.

• What does your business do?
• What is the goal(s) of your website?
• Who are your customers? Inbound Marketing questions include...
  • What are their needs that your products or services fulfill?
  • What problems do your Products or services solve?

• What words customers are most likely to use to find your product or service?
• What words our customers are most likely to use to describe their problem or needs for which your product or service offers a solution?
• Over time we will build content around keywords that are less often or likely used.

How do we structure the website incorporating web usability to enable your customer to quickly find what they're looking for in three clicks or less.

An intelligent internal linking approach serves two purposes and goes hand in hand with site architecture.

1. First and most importantly, site visitors quickly and easily find answers to their questions and needs. Imagine going to the Mall of America and having no kiosk or online directories to tell you where the stores are. Now picture that same scenario but with your eyes closed. That's what it's like to use a website with poor navigation. Visitors get lost, frustrated, and quickly leave your site.
2. Google and most other major search engines love logical linking, and it's important for SEO.

There's a lot more involved with internal linking, but that's it in a nutshell.

Writing web copy and web content are completely different from writing for any other media and is an art developed over time. You want to use keywords and key phrases in your copy and content. However, above all, the copy has to sound "natural" and not trip all over itself. That's what happens when you write for search engines instead of people.

This topic is a little technical for this page. Suffice it to say it involves avoiding problems with duplicate content, an SEO "No No."

Schema.org markup tells Google and other search engines about how to interpret the information contained on your page. Before semantic markup, the search engines would essentially have to guess.

This involves optimizing your images, combining and compressing the code, and making changes on your host server. Page Speed is a critical SEO consideration.

A sitemap is essentially a list of all the pages on your website. The sitemap is then uploaded to the search engines to help them find and crawl your pages. It does not guarantee they will include your pages in their search results.

Generally, Google and the other major search engines will crawl the content of your sitemap within 30 days. You can adjust the days to revisit the page in the sitemap. However, we can discuss why that's not always the best idea. I can manually request that Google crawl specific pages immediately.

Revisit any one or all of the previous steps. SEO is a process, not a project. Continue to add useful, topical content. Also, don't be afraid to add content as fast as you can. A competing SEO provider I respect warns against adding content too fast. Put yourself in Google's shoes. Detecting a site adding lots of well-written, useful, and original content shows initiative and hard work.

Your budget or time may limit the amount of new content you can produce. However, make every effort to add some content at least monthly. Always make sure the content you add is useful and high quality.

Note that surges in the number of inbound links do appear unnatural and Google will most likely penalize you.

Verify your position in SERPs (Search Engine Results Pages) and take necessary corrective action.

You may wonder why I show Link Building before analyzing and tweak. That's because great content generates legitimate, high-quality links.

Yes. You will have to change a few things and sometimes prepared to make extensive changes. That's part of the process of Search Engine Optimization. The best time to begin Search Engine Optimization is long before you code the first page.

No. No one can. I can guarantee you'll get significant improvement. I can guarantee that visitors will spend more time on your website and higher conversions or leads. However, there are uncontrollable factors that influence placement.

I'm claiming to be an Organic Search Engine Optimization Expert. What message does it send if I have to use PPC for you to find me?

It depends. The standard answer is weeks or months. Without making any false promises, I think you'll see some improvement almost immediately if you follow what I tell you to do. That's because you can manually request a page(s) be in indexed instead of waiting up to 30 days for indexing to occur automatically. Google SERPs reflect the impact of changes far faster than in the past.

Oh yeah. In the short run, absolutely! However, that's part of the challenge and frustration of SEO. There's always an element of risk when you make a change, although there's a lot less risky when you know what you're doing. That's why you always have multiple backups that span several days so you can restore things in a hurry if, or when, something goes wrong. Some SEO providers stop trying to improve your position because of the risk. However, the reward of moving up in the search results is exponential, not linear. That's especially true if the search position bump up puts you "above the fold" so no scrolling is required.

An even bigger problem exists when your SEO Company is content to be at position ten because they're afraid a change will hurt your ranking. Position 5 is a lot better than position 10. Position 1 is a lot better than position 5. You can't be afraid to go for it!

No. I'm telling you to put most of your effort into improving organic search results by making the website

• more valuable to users;
• easier to use;
• and adding high-quality, relevant, and useful content.

Other SEO areas like social media and link building will naturally benefit as well.

Like all things SEO, the value of a blog depends on the product or service. There is tremendous value in exploiting other high-volume established blogs using low-cost, quick, and proven Inbound Marketing strategies.

I can't. Welcome to Search Engine Optimization. I have seen websites listed as "Coming Soon" show up at the top of search results for a short while. Other websites violate all the rules and show up in the top ranks. My advice is to ignore these sites because your customers will.

Most bad pages will disappear from top search engine results over time. However, I have seen some bad web pages that don't disappear. Some quite knowledgeable people think that some websites get a little "manual help" to achieve their search position. It is what it is. Don't let these exceptions distract you. Also, don't let these isolated cases make you believe that Search Engine Optimization is a waste of time because it isn't.

Cheap Search Engine Optimization Services are the most expensive Search Engine Optimization Services you can buy. Here's why.

Yes and no. If your Internet market is local or even regional, the answer may be yes. They should know about high-quality keywords and key phrases and should understand the market. However, if your market is national or international, and the SEO Company has competing clients, there's an automatic conflict of interest.
 
You're paying someone who is working for and against you. What if they try something new with your website and you achieve top position in Google? Do they not incorporate that same tweak in other clients' websites who are also paying them to win that same top position? Conversely, what if it's your competitor that received that tweak and they have the top position. How are you going to feel about writing that next check to your SEO provider if your SEO doesn't deploy that tweak on your website?
 
No matter what they do, it's a guaranteed conflict of interest. It's an important question to ask any Search Engine Optimization firm before you hire them. I will not take on competing clients because there's no ethical way to do it.

There is incredible opportunity marketing on the Internet. The only difference now than in the so-called .com boom is that now you really have to earn it. No other medium offers the opportunity to target your product or service to people specifically looking for that product or service. No other advertising medium is as cost-effective.

I concentrate on organic search optimization where you earn the right to appear at the top of the search engine results, and it's free (to me because I learned SEO). With PPC, those clicks add up in a hurry, and I felt like I was working for them. I didn't see a corresponding increase in profits. It must work to some degree because all the "big guys" seem to do it.

You would! And, I did, and I still do! When you offer a service, you're paid once, usually very well, for your effort. When you expend those same efforts for your enterprise and are successful, the marketplace pays you multiple times for your efforts. You're paid a lot less per transaction, but forever. There is always maintenance and tweaking.

I take the "Field of Dreams" approach to Link Building. If you put valuable content on your site, the links will take care of themselves. That's how Google intended the process would work from the beginning. I put my money and time into content and performance. Once I have a great site up and running, you can usually get a link from main suppliers and related sites because it's legitimately benefiting them and their site's visitors associating themselves with your website.

Sure, why not? All my competitors say they're #1. Seriously, I'll take on any other SEO Company in the U.S.

The workflow in most higher-end SEO companies revolves around adding content.

• Most times they source "stock" content on a particular subject. If you're lucky, they change it up a little bit, so it doesn't trigger plagiarism flags.
• SEO specialists then review copy to embed targeted keywords or key phrases. Now they're done.

Take time to actually read the web pages and posts added to your website. Then ask yourself these questions

• What potential need does this page or post actually target?
  In the broadest sense, the subject may be topical. However, is it
  • about something somebody not already an expert on the broader topic would be searching for or interested in reading?
  • a subject that normal people would even recognize as being something they want or need if it shows up in your recent blog posts?
    

    Most times the answers to these questions are no.

• Is the content written using words your potential audience understands? Many times the stock material is written by experts in a particular subject. However, they use words that are meaningless to the person seeking the information. They don't understand what they're reading, and they leave.
• Poorly written content drives visitors away. Is your content
  • scannable?
  • primarily written in active vs. passive voice?
  • written using proper grammar?
  • have a readability level your potential customer or client can comprehend?
• How professionally have the keywords and key phrases been incorporated into the content?
  Read the content out loud. Does it sound like a normal human would talk? So often, it trips all over itself in an obvious attempt to stuff keywords and key phrases in the copy. Pages like this insult the reader's intelligence and they quickly click away.
• How often do visitors, assuming there have been visitors, leave a comment? Have any visitors, other than your SEO provider, ever left a comment on your posts?
  It's amazing how often the answer is no.

Everyone involved with SEO knows or should know, well-written targeted content is critical. Here's why so many SEO services create non-targeted, poorly-written content. Most often, SEO clients are won by being the lowest bidder and not being the best at SEO. There's pressure to increase productivity and keep costs low. The pressure to produce is fine until too much pressure affects quality. Time is money. It takes time to

• find content that people actually need and search for;
• make content readable and scannable; and
• smoothly and naturally embed keywords and key phrases into the copy.

The ability to create good content comes with lots of experience. Experience is expensive.

So now you know the warning signs of substandard SEO and Internet marketing. Although not excusable, you know why it happens. So if you find any of the above to be true, here's a final question to ask yourself.

Why do I have to point out SEO shortcomings to my SEO Services provider?

I'll help you answer that one. You shouldn't. That's what you're paying them to do.

I'm a proven independent SEO Services provider and consultant. I have very little overhead, so I can afford to devote as much time as required to do the job right. I never sacrifice quality to meet the bottom line. I also have the experience to know how and what it means to do the job right.

Here are a few tests you can do to quickly identify websites that will not convert traffic into revenue and profits. You don't have to be an SEO Expert to do these tests. Run the tests on

• your website;
• your current SEO Company's website; and
• lastly, on SEO Services Agency candidates' websites you're considering.

The time it takes to view your page after you click on a link affects conversion to sales on both desktops and mobile devices. However, speed is far more important on mobile devices because of lower bandwidth. Here's why.

• Overall, more than 50% of web traffic now originates from mobile devices.
• People are incredibly impatient, and 25% of Americans will leave your website if it takes more than four seconds to load. I think 25% is low. Regardless, if your website isn't fast, you have a major usability issue, and you're losing business.
• Furthermore, 25% of the people only use mobile devices to search the Internet.

The problem is that you need content to generate immediate interest or the visitor rapidly leaves. Therefore, the key to success is to understand what to do the retain rich content and still provide fast load times. I know what to do to balance content and page speed.

Testing for Responsive Webpage Design is fairly straightforward. View the website on your mobile phone and other mobile devices. Make sure the screen displays all important information in a user-friendly presentation and that the website remains easy-to-navigate. People expect mobile-friendly, responsive websites. If your website is not mobile-friendly, the overwhelming majority of mobile users will instantly leave your site.