Search Engine Optimization of PA

Your PA SEO Expert

Local & National SEO Expert Nolan Noecker

1904 Redwood Ave Wyomissing, PA 19610
Daily 7:30 a.m. to 11:30 p.m. EST
Call SEO PA
Call 610-334-7463
Email: nolan@seo-pa.com
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Revolutionary Pennsylvania Search Engine Optimization Services and Consulting Company
5 5 / 5 Stars
Our business has increased so rapidly...
"We have tried so many different Search Engine Optimization companies before we found Nolan. He has been an absolute blessing to our business.

We started getting results almost immediately. Our business has increased so rapidly because he made us more visible.

His company treats us like family and cares about our business.

If you are searching for an SEO guru, your search is now complete. Give him a call.
" , West Lawn, PA 05/02/18
You may be searching for SEO Services for the first time. For many others, this may be your third or more attempt to find a SEO Company that can deliver promised results. Regardless, read this page to discover why
  • Search Engine Optimization (SEO) done competently, is the most powerful and cost-effective marketing tool to grow your business;
  • Inept Search Engine Optimization can harm your business, and how to detect poor SEO in your website and potential SEO Company's website;
  • Inbound Marketing SEO leverages the power of Search Engine Optimization and delivers several times more traffic than regular SEO and Outbound Marketing;
  • National SEO exposes your products and services to all of Pennsylvania and The United States; and
  • Modern SEO involves hundreds of factors, not just keywords, and keyword phrases, that also convert website visitors into customers and revenue.

Why Search Engine Optimization of PA Is Uniquely Better Than Competing Pennsylvania SEO Services

Here are some key SEO considerations we incorporate into our clients' websites.

PA Search Engine Optimization ( SEO ) Services
Search Engine Optimization of PA (SEO PA) Introduction

Search Engine Optimization of PA is
  • a Local and National SEO and Internet Marketing Services and Consulting Business; and
  • owned and run by proven independent SEO expert Nolan Noecker.
I offer a full range of SEO services ranging from
  • training existing staff; to
  • developing, hosting and totally running your site with continuous maintenance and SEO optimization for a commission.
I'm 100% confident I can help you increase web traffic and profits because I
  • have 14+ years of real-world SEO and Internet Marketing experience owning and running my successful online businesses;
  • know what to do and how to apply it to different situations; and
  • lastly and crucial to being successful, know what to avoid.
We'll start today. If you have a great product or service and serious about growing your business on the Internet,
or Call Me at 610-334-7463. Ask for a Live SEO Presentation on your Desktop or Notebook Computer.

Experienced Pennsylvania Search Engine Optimization Consultant and SEO Expert
Why Hiring an Experienced Pennsylvania SEO Services Consultant is Crucial

Google's algorithm uses hundreds of variables to determine your website ranking in search results. No one knows the exact content. We do know that crucial key variables include the SEO considerations listed below.

The steps are interactive, and each considered simultaneously while developing a website or webpage. Less experienced SEO specialists either

  • don't know about or how to address all the considerations;
  • try to address the issues they do know about individually; or
  • lastly, often permanently ignore SEO considerations they feel are less important.

Some considerations are more important than others. However, in a highly competitive situation, everything counts. It doesn't take much additional time for an experienced SEO Expert to incorporate all the factors. Therefore, SEO Experts know they're doing everything possible to succeed.

After you've done SEO for 14+ years and thousands of hours, you develop a style that incorporates most of these factors without having to think about them. You develop your style to provide a positive experience for your potential customer. Google developed its algorithm to measure how well your site satisfies a site visitor's needs.

Inexperienced SEO consultants focus on Google's algorithm, not people. That's when you get web copy that's quirky and doesn't sound right. Emphasis on satisfying algorithms also results in web pages more susceptible to changes in algorithms.

Search Engine Optimization (SEO) for People
Optimized Web Pages with Content Written for People, Not Search Engines

Successful businesses always focus on customer satisfaction. Your website design must focus on user satisfaction.

Many SEO service providers have a gimmick(s) that they say will fool Google's or Bing's algorithm. Gimmicks might work for a while.

Algorithms modern search engines use are ultra-sophisticated and influenced by literally hundreds of factors. Gimmicks designed to earn search position come and go. You may be on page one today and on page 30 tomorrow. These gimmicks often make your page copy feel unnatural and annoying to the reader.

The goal is not to just generate traffic. It's to generate sales or leads. The best way to turn traffic into revenues and profit is to present quality web copy defined in human terms.

Critically important factors influencing your search position are not gimmicks. They're common sense in both human and algorithmic terms and not as susceptible to changes in search engine algorithms.

Here's a freebie. Read your web copy out loud. If it doesn't sound natural and flowing, you're writing for search engines. Google, especially, doesn't like that. More importantly, people don't like that.

User-Friendly Web Pages
Web Usability Is the Keystone of Productive Websites

The first requirement for any student of digital marketing or web design should be to read "Web Usability" by Jakob Nielsen who is perhaps the world’s foremost expert in UX (User Experience) as it relates to web design. The typical so-called "Modern Website" violates many and even the most fundamental concepts. Visit nngroup.com, read some of their articles. Compare their findings and recommendations to your website, your current SEO provider's website, or web developer's website.
Hundreds of things affect web usability.

Inbound Marketing SEO Expert
Inbound Marketing SEO Is the Most Effective Application of Search Engine Optimization

What Is Inbound Marketing?

Inbound Marketing SEO involves developing web pages around keywords or key phrases related to a need(s) or a problem(s) that your product or service addresses or solves.

People who need your product or service find your business. They may not know your product, service, or even the type of product or service exists. However, they find you nevertheless. Now all you have to do is convince them that your product or service works and your business is their best choice.

Studies show Inbound Marketing is 750% more productive than Outbound Marketing which includes
  • direct mail;
  • email campaigns;
  • newspaper ads; and
  • radio ads.

Inbound Marketing and Social Media

Inbound Marketing is even more effective when you consider Social Networking.

People who have a particular need or problem interact and network with people with the same needs or problems. Interaction adds the best sales tool of all, word of mouth either directly or via social networking.

Directly contacting social media outlets related to people with special needs is another important aspect of Inbound Marketing.

Advantages and Benefits of Inbound Marketing

  • Inbound Marketing is low cost compared to Outbound Marketing.
  • Inbound Marketing via SEO doesn't expire.
  • Your presentation can be more professional as opposed to the obnoxious, flamboyant presentations in most outbound marketing. Outbound Marketing is obnoxious because advertisers attempt to draw attention to their ads in a sea of advertisements most people ignore.
I've been doing Inbound Marketing Search Engine Optimization for 12 years. I know what I'm doing.
or Call Me at 610-334-7463. Ask for a Live SEO Presentation on your Desktop or Notebook Computer.

SEO Mobile-Friendly Responsive Websites
Mobile-Friendly, Responsive Websites Are Crucial for SEO

"Mobile Friendly" is an extremely important factor in determining your search engine position on both desktop and mobile devices. It's no longer an option.

Responsive websites are those that resize images and rearrange content to appear organized on both desktop and mobile devices.

Responsive, mobile-friendly design is critical because in most cases, 50% or more of your traffic comes from mobile devices. There are two approaches to responsive websites.

SEO Increased Traffic, Revenue, and Profit
High Quality Pennsylvania SEO Services That Generate Increased Revenues, Not Just Traffic

I
  • am a professional Search Engine Optimization Expert and Consultant with 14+ years of SEO experience;
  • became an SEO Expert using Inbound Marketing Search Engine Optimization to grow my successful retail and B2B online businesses;
  • successfully compete with and often beat Amazon and other Internet giants in search engine ranking; and
  • thoroughly understand SEO.

I will use state-of-the-art Search Engine Marketing to increase your web traffic and revenues by providing a website that is:

  • organized;
  • filled with high quality content directed towards satisfying visitors needs and questions;
  • incredibly fast;
  • scannable;
  • interactive without resembling an arcade game;
  • easy to navigate and search;
  • written for people instead of search engines; and
  • designed to allow visitors to find what they're searching for in two clicks or less.
or Call Me at 610-334-7463. Ask for a Live SEO Presentation on your Desktop or Notebook Computer.

SEO Page Speed
Page Speed Is Critical for Both Search Engine Optimization and User Satisfaction

Speed is the newest key component to ranking well in search engines. I target .5 seconds on the first page loaded on my stores. Less than .5 seconds on subsequent page loads.

The average web page loads in 7.5 seconds. SEO studies reveal most visitors will leave a page after no more than 4 seconds. The level of user dissatisfaction increases exponentially with every .5 seconds increase in load time. These studies are dated. I believe the average visitor's dissatisfaction threshold is two seconds.

Compelling content and some degree of interactivity between the user and web page are still crucial. That's because you have 8 seconds at most to engage and motivate your visitor to stay on the page.

User-friendly navigation, interactivity, and quality content help to prolong the visit. The longer the visit, the better the chance of accomplishing your goal of a sale or further contact. However, great content and interactivity can also make page sizes big and slow.

There's always a trade-off between content and speed. However, content-rich interactive web pages can load blindingly fast if you know how to do it.

There's no one magic bullet but rather a combination of tens of considerations that work together. Knowing how to do it comes from countless hours of trial and error and staying on top of new technology.

Pennsylvania National Search Engine Optimization Expert
National SEO Exposes Your Products and Services to Consumers Across the Unites States

My proven National SEO Services will expose your products or services across the United States and Canada. I
  • can show you how to rank nationally because I am first and foremost a National Search Engine Optimization Services Provider and Consultant;
  • became a National SEO expert optimizing pages for my successful online stores;
  • successfully compete nationally with and often outrank the Internet giants for highly competitive keywords and key phrases, and
  • lastly, can prove it.

Developing a National SEO Strategy involves the same principals as Local SEO but on a much larger scale. You need someone to show you what to do, or you'll spend a boatload of time and money and have very little to show for it.

or Call Me at 610-334-7463. Ask for a Live SEO Presentation on your Desktop or Notebook Computer.

Pennsylvania's Partnership Approach to SEO Services
Unique, Partnership Approach to Pennsylvania Search Engine Optimization Services

I take a unique, very aggressive approach to SEO. When I get a new client, I invest significantly more time than you compensate me for on the front-end. That's my investment in our partnership. Competing SEO Companies

  • can't afford or are unwilling to take this approach, and
  • promise gradual improvement over months or even years which often never happens.

My fast-track approach, combined with the fact that I actually know what I'm doing,

  • produces much faster results and increased revenue than other SEO Agencies;
  • succeeds where other big SEO Agencies failed;
  • targets premium key words and keyword phrases, not just the easy ones;
  • pays for itself in a short time becoming a small percentage of your increased revenues and profits;
  • doesn't market against you by taking SEO clients offering the same product or service in your service area; and
  • is guaranteed.
I can prove or provide testimonials for any claim I make on this website.
or Call Me at 610-334-7463. Ask for a Live SEO Presentation on your Desktop or Notebook Computer.

SEO Services Conflict of Interest
We Won't Accept New SEO Clients That Compete with an Existing Account

Does your SEO Company also represent your competitors? If they do represent more than one competing business, it's a classic conflict of interest.

I will not accept SEO clients who compete with your business.

Representing more than one competing SEO client also raises significant privacy issues. Get the agreement in writing.
or Call Me at 610-334-7463. Ask for a Live SEO Presentation on your Desktop or Notebook Computer.

Outsourcing SEO Services
We DO NOT Outsource SEO Services Because It Doesn't Work Well

In an effort to cut costs, many SEO Companies outsource some or all Search Engine Optimization work to subcontractors. Many times SEO subcontractors are overseas. Here's why I think outsourcing Search Engine Optimization is a bad idea and why I do all the SEO work myself.

Thorough Understanding of the Product or Service

I take the time to gain a thorough understanding of the business, product, and services I'm marketing. This step is crucial for
  • winning the most competitive keywords in a competitive market and for effective Inbound Marketing; and
  • creating web copy that converts into sales and revenue because you can get "inside the head" of potential customers.

Subcontractors don't have this knowledge. In fact, very few SEO Companies take the time to acquire this knowledge.

Holistic Website Optimization

Every aspect or Search Engine Optimization is interrelated.
  • The strength of the Home Page depends upon the quality of all the web pages.
  • The strength of individual pages is influenced by the quality of all the other pages on the site.
  • Every word, image, and line of code matters.

This continuity in development is lost when tasks are farmed out to third parties. Continuity is challenged when a team is involved in SEO.

SEO Components Examined in Website Review
Professional Website Reviews Include More Than Traditional SEO

The website review is a first step to getting a handle on where you're currently at and what it would take to improve. It's important to understand upfront that Search Engine Optimization and placing well in search results involves a lot more than keywords and key phrases.

Modern algorithms are sophisticated. The same considerations that drive Search Engine Position also impact revenue generated by your website. They include

  • Site Architecture;
  • Usability;
  • Content;
  • Responsive Design; and
  • Page Speed

Some SEO businesses offer to give you a free website review. I don't. My professional time is valuable, and I charge for it. If you're dissatisfied with the review, you don't have to pay. I give you my professional opinion, and we can then discuss, as experienced businessmen, the best way to proceed or to proceed at all.

Unique SEO Qualifications

Experience

I have spent most of my career running businesses. I realize that the goal is to make a profit, and that requires making every penny count.

  • 10 Years' Experience Owning and Running Currently Active Successful Internet Stores
  • 15 Years' Owning and Running Currently Active Computer Consulting and Software Design Business
  • Senior Management Positions Including CIO, CFO and Director of Budgets and Forecasting
  • MBA Finance Saint Joseph's University
  • BS in Accounting Pennsylvania State University
  • Veteran of United States Army Security Agency

Skills

I can get things done quickly because my overall skill set enables me to do just about anything I need to do as the need arises.

Skills necessary in Website Development and SEO:
  • Dreamweaver CC;
  • WordPress;
  • Yost SEO;
  • HTML;
  • jquery;
  • Photoshop (CC);
  • Writing Web Copy;
  • YouTube Production Skills;
  • Inbound Marketing;
  • Rich Cards;
  • Accelerated Mobile Pages (AMP);
  • Schema Markup;
  • Server Side Caching and Compression; and
  • Proper Use of Canonical Coding

Working with Me

Search Engine Optimization of PA offers guidance to any size company dedicated to growing their revenue and bottom line via smart Internet marketing. Although I'm in Pennsylvania, I support clients nationwide. You will benefit from my extensive experience in running a business in addition to a comprehensive knowledge of Internet Marketing.

You will soon discover that I consider my relationship with my customers a partnership and not a consulting arrangement. Just as you closely consider the qualifications of SEO Services and Internet Marketing Providers and Consultants, I evaluate the probability that I will be successful in growing your business.

That's because 80% of all attempts to improve Internet marketing, and particularly implementing Search Engine Optimization, fail.

There are plenty of SEO Firms who will be happy to take your money regardless of the probability of success. I'm not one of them. I want you to succeed, and I want to succeed.

You'll benefit from my experience because I run Internet businesses. You've got to have extensive, hands-on, real-world experience before you can teach someone else to do anything. Moreover, in my experience hiring consultants, there's a world of difference between those who have done the work in a work environment versus those who have read or talk about it.

There are many unethical SEO Service Providers. These firms use tactics that may show success in the short-run. However, those tactics may ultimately get your website delisted. Tricks don't work in the long-run.

I use only ethical tactics because you don't have to use tricks if you know what you're doing. If you are an ethical, open-minded organization offering high-quality products or services, I look forward to helping you grow your business.

About My Background in Search Engine Optimization and Internet Marketing

Thomas Edison said he discovered 1,000 ways not to make a light bulb before he was successful. I did the same thing but with SEO. Let me help you avoid most of the 1,000 ways not to do SEO. Here's how.
When I started my online stores, I did not use SEO Services or Search Engine Optimization Consultants for two reasons.
  1. There were none; and
  2. I couldn't have afforded them even if there were available.
So I tackled it myself.
You learn to be effective at marketing online by actually doing it. I read all the books that were available at the time and continue to stay on top of the most recent trends. I used many tools to analyze and compare metrics like keyword density, keyword proximity, and many others. While these things help, proficiency at Search Engine Optimization comes through experience and is as much an art as it is a science.

I found that focusing on metrics led to web copy that was uncomfortable to read, especially when reading out loud. There's that little voice in your head telling you "something is wrong with this web page". And it is! Because you're writing to try to please an algorithm, not people. You'll also find that pages optimized based on metrics are the most vulnerable to a change in search engine algorithms.

I combine my knowledge of web usability, graphics design, web copywriting, Search Engine Optimization, and web acceleration to help you design extremely fast, user-friendly websites that generate both traffic and sales. My approach is somewhat different from most SEO Services because my emphasis is on enhancing the value of the website in the eyes of the customer by providing valuable information in an organized, easy to navigate format.

Types of SEO Clients

I have extensive SEO experience. Although every type of client is different, my approach is adaptable. Keys to my success deliver excellence in every aspect of SEO and Internet Marketing. Furthermore, I persevere until I succeed. I have extensive experience in

What Do Your SEO Services Cost?

No Other Pennsylvania SEO Company Makes Professional SEO Services More Affordable

Professional SEO Services
When you shop for SEO Services, keep in mind that SEO Experts have a wide range of capabilities and expertise with commensurate rates. Choosing an SEO Company based upon cost alone could be one of the most expensive decisions you ever make.
Bargain SEO Services

Contracts Based on Satisfying Specific Goals

This minimizes your risk and proves that I'm 100% confident of your satisfaction with the quality of my work. You are only obligated to pay a predetermined amount either in a lump sum by monthly payments if I deliver the promised results. I do the vast majority of work on the front end of a new project. The minimum amount due upon after achieving the agreed-upon goals protects me from a client simply canceling my services after attaining a top search position.

Negotiable Rates

I'm negotiable and creative with my fees to make the highest quality SEO services affordable. Rates generally range from $75 /hr. to $300 /hr. depending upon the expected length of the engagement. The total cost depends upon what you want me to do and what talent you have in-house. There's no "one size fits all" with anything related to SEO because each website is so unique.

SEO Monthly Retainer Fee

Establishing a monthly retainer fee has two major advantages.
  1. You know the exact cost of your Search Engine Optimization and spreads the expense evenly over time. There are no spikes and no surprises. You still receive a full monthly accounting of all SEO hours spent on your behalf and why.
  2. I take responsibility for your Search Engine Optimization and your business's success personally and very seriously. I'll do whatever I ethically have to do and spend whatever time required to succeed. So you're going to get a lot of SEO bang for your buck especially early on. Note that when you truly understand Search Engine Optimization and Inbound Marketing, there's always more than enough to do. There's more than you can do. SEO is not a project. Instead, SEO is an ongoing business process you never finish.
I like retainers because
  1. I know what my revenues are going to be.
  2. More importantly, I can be more effective because I don't have to worry about "running up the bill." If I see an opportunity that's going to take some time I can take advantage of it.

Satisfaction Guarantee

I guarantee my work. If you're not satisfied, you don't pay. My overall experience with consultants in the past has been disappointing. That's because I expected them to know what they're doing, hit the ground running, and deliver results. I guarantee my work because I do know what I'm doing, I do hit the ground running and 100% confident I can deliver results.
or Call Me at 610-334-7463. Ask for a Live SEO Presentation on your Desktop or Notebook Computer.

Things You Should Understand About Search Engine Optimization

SEO is a Business Process, Not a Project

Search Engine Optimization is a process... not a project. The closest SEO comes to resembling a project may be in the initial weeks. However, there will be times when you may have to or want to, do some additional work to existing pages to
  • respond to a competitor's improved ranking;
  • respond to changes in search engine algorithms that have affected your position (although this problem drastically decreases if you use the techniques I recommend);
  • discover an opportunity to include another keyword or key phrases in an existing page; or
  • add to the content or usability of a page which affects search engine rank.
You should always regularly strive to refine and add meaningful content. That's because Google, and other search engines, don't like stale sites.
Make sure it's topical, useful and well-optimized. Never add content for content's sake. Non-topical content can hurt your search engine ranking.
Unlike other business processes, you shouldn't consider Search Engine Optimization to be overhead or something you have to do. Professional, competent SEO adds profits. Dollars spent on expert Search Engine Optimization are a great investment because those dollars generate revenues over the life of your business.

Search Engine Optimization in New vs. Existing Websites

Search Engine Optimization is an integral part of designing a new website. When I talk about SEO here, I'm talking about improving the search position and productivity of an existing website. Optimizing your current website is like remodeling a house vs. building a new one from scratch. Here are some things to consider.
  • Given the same level of SEO and Internet Marketing expertise, a website built from scratch will almost always outperform an optimized existing website.
  • An existing website will always require at least some coding and content changes. Website modifications can present some problems because:
    • Businesses who have invested tens of thousands of dollars in their existing websites are reluctant to hear about changes.
    • People currently responsible for websites have put their hearts and souls into their development. Developers often treat them as children and are reluctant to make any changes.

      Fortunately, there are some ways to improve your search position without drastically changing the existing website. However, you won't be obtaining the optimum results.

    • 80% of SEO projects involving existing websites fail because of politics.
All the steps listed under New Websites apply to Search Engine Optimization but with the addition of Topical Analysis which a part of considering the effectiveness of the existing web copy and web content.

Search Engine Optimization Begins Before the First Line of Code is Written

The best time to optimize a website is before a single line of code is written. Too often, businesses choose a design without considering the needs of the customer or the resulting response time of the website. The steps below are interactive, and each considered simultaneously while developing a website or webpage. Optimizing and tuning websites and web pages require revisiting tasks.

Business and Competitive Analysis

  • What does the business do?
  • What is the goal(s) of the website?
  • Who are our customers? Inbound Marketing questions include...
    • What are their needs that our products or services fulfill?
    • What problems do our Products or services solve?

Keyword/Key Phrase Research

  • What words customers are most likely to use to find our product or service?
  • What words our customers are most likely to use to describe their problem or needs for which our product or service offers a solution?
  • Over time we will build content around keywords that are less often or likely used.

Site Architecture

How do we structure the website incorporating web usability to enable the customer to quickly find what they're looking for in three clicks or less.

Internal Linking Strategy

An intelligent internal linking approach serves two purposes and goes hand in hand with site architecture.
  1. First and most importantly, site visitors quickly and easily find answers to their questions and needs. Imagine going to the Mall of America and having no kiosk or online directories to tell you where the stores are. Now picture that same scenario but with your eyes closed. That's what it's like to use a website with poor navigation. Visitors get lost, frustrated, and quickly leave your site.
  2. Google and most other major search engines love logical linking, and it's important for SEO.
There's a lot more involved with internal linking, but that's it in a nutshell.

Web Copy / Web Content

Writing web copy and web content are completely different from writing for any other media and is an art developed over time. You want to use keywords and key phrases in your copy and content. However, above all, the copy has to sound "natural" and not trip all over itself. That's what happens when you write for search engines instead of people.

rel=canonical configuration

This topic is a little for this page but suffice it to say it involves avoiding problems with duplicate content, an SEO "No No."

Semantic Markup (Schema.org)

Schema.org markup tells Google and other search engines about how to interpret the information contained on your page. Before semantic markup, the search engines would essentially have to guess.

Page Speed Optimization

This involves optimizing your images, combining and compressing the code and making changes on your host server.

Build and Submit XML Sitemap

A sitemap is essentially a list of all the pages on your website. The sitemap is then uploaded to the search engines to help them find and crawl your pages. It does not guarantee they will include your pages in their search results.

Manual Page Submission to Search Engines

Generally Google and the other major search engines will crawl the content of your sitemap within 30 days. You can adjust the days to revisit the page in the sitemap. However, we can discuss why that's not always the best idea. I can manually request that Google crawl specific pages immediately.

Analyze, Tweak and Add More Content

Revisit any one or all of the previous steps. SEO is a process, not a project. Continue to add useful, topical content. Also, don't be afraid to add content as fast as you can. A competing SEO provider I respect warns against adding content too fast. Put yourself in Google's shoes. Detecting a site adding lots of well-written, useful and original content shows initiative and hard work.

Your budget or time may limit the amount of new content you can produce. However, make every effort to add some content at least monthly. However, always make sure the content you add is useful and high quality.

Note that surges in the number of inbound links do appear unnatural and Google will most likely penalize you.

Monitor

Verify your position in SERPs (Search Engine Results Pages) and take necessary corrective action.

Link Building

You may wonder why I show Link Building before analyzing and tweak. That's because great content generates legitimate, high-quality links.

FAQs About SEO

Will I have to modify my existing website?

Yes. You will have to change a few things and sometimes prepared to make extensive changes. That's part of the process of Search Engine Optimization. The best time to begin Search Engine Optimization is long before you code the first page.

Can you guarantee a top position in Google Search?

No. No one can. I can guarantee significant improvement. I can guarantee visitors will spend more time on your website and higher conversions or leads. However, there are uncontrollable factors that influence placement.

Why don't you use PPC to market your SEO Services?

I'm claiming to be an Organic Search Engine Optimization Expert. What message does it send if I have to use PPC for you to find me?

How long does it take to see an improvement in the search results?

It depends. The standard answer is weeks or months. Without making any false promises, I think you'll see some improvement almost immediately if you follow what I tell you to do. That's because you can manually request a page(s) be in indexed instead of waiting up to 30 days for indexing to occur automatically. Google SERPs reflect the impact of changes far faster than in the past.

Did you ever make a change that adversely affected search position?

Oh yea. In the short run, absolutely! However, that's part of the challenge and frustration of SEO. There's always an element of risk when you make a change although there's a lot less risk when you know what you're doing. That's why you always have multiple backups that span several days so you can restore things in a hurry if, or when, something goes wrong. Some SEO providers stop trying to improve your position because of the risk. However, the reward of moving up in the search results is exponential, not linear. That's especially true if the search position bump up puts you "above the fold" so no scrolling is required.

Are you saying that organic search is all I need to worry about?

No. I'm telling you to put most of your effort into improving organic search results by making the website
  • more valuable to users;
  • easier to use;
  • and adding high-quality, relevant and useful content.
Other SEO areas like social media and link building will naturally benefit as well.

Do you support blogs?

Like all things SEO, the value of a blog depends on the product or service. There is tremendous value in exploiting other high-volume established blogs using low-cost, quick and proven Inbound Marketing strategies.

I've seen some websites that I consider to be horrible, break every rule you taught me, and still rank at the top of search results. How do you explain that?"

I can't. Welcome to Search Engine Optimization. I have seen websites listed as "Coming Soon" show up at the top of search results for a short while. Other websites violate all the rules and show up in the top ranks. My advice is to ignore these sites because your customers will.

Most bad pages will disappear from top search engine results over time. However, I have seen some bad web pages that don't disappear. Some quite knowledgeable people think that some websites get a little "manual help" to achieve their position. It is what it is. Don't let these exceptions distract you. Also, don't let these isolated cases make you believe that Search Engine Optimization is a waste of time because it isn't.

I've seen SEO services offered for as low as $99 to optimize my website while others can charge thousands of dollars. Why is there such a large difference in cost?

Cheap Search Engine Optimization Services are the most expensive Search Engine Optimization Services you can buy. Here's why.
The process of researching key phrases, keywords that both generate traffic and sales, can take several hours alone... tens of hours for a large website... and that's just the first step. What quality of work would you expect for $9 an hour assuming that they do any work? Some SEO Service Companies outsource to a country where workers earn a few dollars an hour. Even assuming those people have advanced degrees, the probability of getting meaningful results is very low. That's because you must know the language intimately to perform Search Engine Optimization. Knowing the language does not mean studied it in school. You have to know the words people use when they speak to one another. You know you don't get that from a book. Remember the conversation you had the last time you needed tech support for your computer?
 
Another consideration is this. If you really can do Search Engine Optimization and do know how to market on the Internet, which can be worth millions, why would you be doing it for someone else? Why would you do it for $9 an hour? In my case, why would you do it at a professional rate? I asked myself this question, and the answer is that I would be crazy not to build my businesses. So I did build my businesses. The reason that I still do Search Engine Optimization at all is that I love doing it.
 
Lastly, Search Engine Optimization is just one piece of the puzzle. Once customers arrive on your website, you have to convey your message quickly. You have to write copy that ethically convinces them to buy your product or service.

Should I be looking for a Search Engine Optimization firm that specializes in my industry?

Yes and no. If your Internet market is local or even regional, the answer may be yes. They should know about high-quality keywords and key phrases and should understand the market. However, if your market is national or international, and the SEO Company has competing clients, there's an automatic conflict of interest.
 
You're paying someone who is working for and against you. What if they try something new with your website and you achieve top position in Google? Do they not incorporate that same tweak in other clients' websites who are also paying them to win that same top position? Conversely, what if it's your competitor that received that tweak and they have the top position. How are you going to feel about writing that next check to your SEO provider if your SEO doesn't deploy that tweak on your website?
 
No matter what they do, it's a guaranteed conflict of interest. It's an important question to ask any Search Engine Optimization firm before you hire them. I will not take on competing clients because there's no ethical way to do it.

Are the Bigger SEO Companies Better?

The most important factor regarding the quality of SEO Services is the competence of the people working on your project.

There's a wide range of expertise in SEO Specialists in large agencies. Big SEO Companies usually assign their best SEO talent to big accounts. The SEO Specialist assigned to your account may have minimal experience. More experienced SEO Specialists are supposed to review the less experienced SEO employee's work. However, many times

  • the work is not thoroughly reviewed until there's trouble with the account; and
  • it can be challenging to jump in and quickly fix SEO for a website that's messed up.
Even a more frequent, thorough review is not as effective as having an experienced SEO Expert working on an account.
Small SEO Companies can Obe experienced SEO Specialists who have decided to open their Sown agency to people who read a book or two on Search Engine Optimization and now claim to be SEO Experts.

Big or small, the most important way to evaluate the SEO Company is by reviewing their work for clients similar in size and competitive pressure to your business. Make sure you test for competitive keywords and key phrases. Talk directly to clients. Find out if they're happy with the business generated from their website. That's because top positions in Google Search mean nothing if they're not generating revenue.

The .com boom is over. Is it worth investing a lot in Internet Marketing?

There is incredible opportunity marketing on the Internet. The only difference now than in the so-called .com boom is that now you have to earn it. No other medium offers the opportunity to target your product or service to people specifically looking for that product or service. No other advertising medium is as cost effective.

Do you support Pay Per Click advertising?

I concentrate on organic search optimization where you earn the right to appear at the top of the search engine results, and it's free (to me because I learned SEO). With PPC, those clicks add up in a hurry, and I felt like I was working for them. I didn't see a corresponding increase in profits. It must work to some degree because all the "big guys" seem to do it.

If you're good at SEO, why not just start your own online business?

You would! And, I did, and I still do! When you offer a service, you're paid once, usually very well, for your effort. When you expend those same efforts for your enterprise and are successful, the marketplace pays you multiple times for your efforts. You're paid a lot less per transaction, but forever. There is always maintenance and tweaking. However, it's a no-brainer. I offer SEO services as a means to raise working capital for my successful online businesses. Just as you are very careful about who you hire, I'm equally as careful about whom I work for and with. That's because I treat my clients as partners and their businesses the same as if they were mine.

What about Link-Building?

I take the "Field of Dreams" approach to Link Building. If you put valuable content on your site, the links will take care of themselves. That's how Google intended the process would work from the beginning. I put my money and time into content and performance. Once I have a great site up and running, you can usually get a link from main suppliers and related sites because it's legitimately benefiting them and their site's visitors associating themselves with your website.

Are you the #1 SEO Company?

Sure, why not? All my competitors say they're #1. Seriously, I'll take on any other SEO Company in the U.S.

Tips for Selecting Search Engine Optimization Services or Evaluating Your Current SEO Provider

Find the Best Organic PA SEO Services by Making Them Compete

PA Search Engine Optimization Search ResultsWhen you use a job search service you’re practicing Inbound Marketing. In this case, you're offering a solution, an SEO position, for someone looking for a Search Engine Optimization job. The applicant finds you. The information in their resume regarding SEO skills and accomplishments may or may not be true.

There's a better way to find the best SEO Services. Doesn't it make more sense to do an organic search (one that ignores paid placements) for Search Engine Optimization Services or Consulting?

Top SEO Services providers put their skills to the test competing for top search position and your attention. That's what you're planning to hire them to do for you. Finding them is a great way to determine they know something about SEO. Most don't.

Does it make sense that someone claiming to be an expert in Organic Search Engine Optimization has to resort to PPC to place well in the search results? Concentrate on organic results.

I can help you screen applicants for SEO positions. I know the right questions to ask and the proof I need to see to determine if the applicant is competent. It's important to determine competency because the overwhelming majority of SEO candidates are not qualified and are more sizzle than steak.

Avoid costly hiring mistakes. or Call Me at 610-334-7463. Ask for a Live SEO Presentation on your Desktop or Notebook Computer.

How to Evaluate Your Current SEO Services Provider

Understanding the Workflow in a Typical SEO Services Company

The workflow in most higher end SEO companies revolves around adding content.
  • Most times they source "stock" content on a particular subject. If you're lucky, they change it up a little bit, so it doesn't trigger plagiarism flags.
  • SEO specialists then review copy to embed targeted keywords or key phrases. Now they're done.
Take time to actually read the web pages and posts added to your website. Then ask yourself these questions
  • What potential need does this page or post actually target?
    In the broadest sense, the subject may be topical. However, is it
    • about something somebody not already an expert on the broader topic would be searching for or interested in reading?
    • a subject that normal people would even recognize as being something they want or need if it shows up in your recent blog posts?

      Most times the answers to these questions are no.

  • Is the content written using words your potential audience understands? Many times the stock material is written by experts in a particular subject. However, they use words that are meaningless to the person seeking the information. They don't understand what they're reading, and they leave.
  • Poorly written content drives visitors away. Is your content
    • scannable?
    • primarily written in active vs. passive voice?
    • written using proper grammar?
    • have a readability level your potential customer or client can comprehend?
  • How professionally have the keywords and key phrases been incorporated into the content?
    Read the content out loud. Does it sound like a normal human would talk? So often it trips all over itself in an obvious attempt to stuff keywords and key phrases in the copy. Pages like this insult the reader's intelligence and they quickly click away.
  • How often do visitors, assuming there have been visitors, leave a comment? Have any visitors, other than your SEO provider, ever left a comment on your posts?
    It's amazing how often the answer is no.

Is your SEO Services Provider Adding Content That's Both Topical and Useful?

Everyone involved with SEO knows or should know, well-written targeted content is critical. Here's why so many SEO services create non-targeted, poorly-written content. Most often, SEO clients are won by being the lowest bidder and not being the best at SEO. There's pressure to increase productivity and keep costs low. The pressure to produce is fine until too much pressure affects quality. Time is money. It takes time to
  • find content that people actually need and search for;
  • make content readable and scannable; and
  • smoothly and naturally embed keywords and key phrases into the copy.
The ability to create good content comes with lots of experience. Experience is expensive.

So now you know the warning signs of substandard SEO and Internet marketing. Although not excusable, you know why it happens. So if you find any of the above to be true, here's a final question to ask yourself.

Why do I have to point out SEO shortcomings to my SEO Services provider?

I'll help you answer that one. You shouldn't. That's what you're paying them to do.

or Call Me at 610-334-7463. Ask for a Live SEO Presentation on your Desktop or Notebook Computer.

I'm a proven independent SEO Services provider and consultant. I have very little overhead, so I can afford to devote as much time as required to do the job right. I never sacrifice quality to meet the bottom line. I also have the experience to know how and what it means to do the job right.

Simple Tests You Can Perform to Detect Poor Website

Overview of the Website Tests

Here are a few tests to quickly identify websites that will not convert traffic into revenue and profits. You don't have to be an SEO Expert to do these tests. Run the tests on
  • your website;
  • your current SEO Company's website; and
  • lastly, on SEO Services Agency candidates' websites you're considering.

Readability Test

Read the content on the website out loud. Does the content sound anything like a normal human being would speak? Is it annoying and uncomfortable to hear? Low-quality content
  • insults your visitor's intelligence;
  • is unprofessional;
  • damages your brand; and
  • lastly, causes potential customers to quickly leave your website.
Writing professional web content that's both search engine and people-friendly is very difficult and comes with years of experience. Furthermore, the process of writing professional web content is very time-consuming especially if you don't know what you're doing.

Speed Test Using Your Mobile Phone

The time it takes to view your page after you click on a link affects conversion to sales on both desktops and mobile devices. However, speed is far more important on mobile devices because of lower bandwidth. Here's why.
  • Overall, more than 50% of web traffic now originates from mobile devices.
  • People are incredibly impatient, and 25% of Americans will leave your website if it takes more than four seconds to load. I think 25% is low. Regardless, if your website isn't fast, you have a major usability issue, and you're losing business.
  • Furthermore, 25% of the people only use mobile devices to search the Internet.

The problem is that you need content to generate immediate interest or the visitor rapidly leaves. Therefore, the key to success is to understand what to do the retain rich content and still provide fast load times. I know what to do to balance content and page speed.

Responsive Webpage Design Test

Testing for Responsive Webpage Design is fairly straightforward. View the website on your mobile phone and other mobile devices. Make sure the screen displays all important information in a user-friendly presentation and that the website remains easy-to-navigate. People expect mobile-friendly, responsive websites. If your website is not mobile-friendly, the overwhelming majority of mobile users will instantly leave your site.

Providing The Highest Quality SEO Services in Pennsylvania and Across the United States

I'm located in Pennsylvania but provide National Search Engine Optimization Services to companies throughout the United States.