Search Engine Optimization of PA
Local & National SEO Expert Nolan Noecker
We started getting results almost immediately. Our business has increased so rapidly because he made us more visible.
His company treats us like family and cares about our business.
If you are searching for an SEO guru, your search is now complete. Give him a call.- Search Engine Optimization (SEO) done competently, is the most powerful and cost-effective marketing tool to grow your business;
- Inept Search Engine Optimization can harm your business, and how to detect poor SEO in your website and potential SEO Company's website;
- Inbound Marketing SEO leverages the power of Search Engine Optimization and delivers several times more traffic than regular SEO and Outbound Marketing;
- National SEO exposes your products and services to all of Pennsylvania and The United States; and
- Modern SEO involves hundreds of factors, not just keywords, and keyword phrases, that also convert website visitors into customers and revenue.
Why Search Engine Optimization of PA Is Uniquely Better Than Competing Pennsylvania SEO Services
Search Engine Optimization of PA (SEO PA) Introduction
- a Local and National SEO and Internet Marketing Services and Consulting Business; and
- owned and run by proven independent SEO expert Nolan Noecker.
- training existing staff; to
- developing, hosting and totally running your site with continuous maintenance and SEO optimization for a commission.
- have 14+ years of real-world SEO and Internet Marketing experience owning and running my successful online businesses;
- know what to do and how to apply it to different situations; and
- lastly and crucial to being successful, know what to avoid.
Why Hiring an Experienced Pennsylvania SEO Services Consultant is Crucial
The steps are interactive, and each considered simultaneously while developing a website or webpage. Less experienced SEO specialists either
- don't know about or how to address all the considerations;
- try to address the issues they do know about individually; or
- lastly, often permanently ignore SEO considerations they feel are less important.
Some considerations are more important than others. However, in a highly competitive situation, everything counts. It doesn't take much additional time for an experienced SEO Expert to incorporate all the factors. Therefore, SEO Experts know they're doing everything possible to succeed.
After you've done SEO for 14+ years and thousands of hours, you develop a style that incorporates most of these factors without having to think about them. You develop your style to provide a positive experience for your potential customer. Google developed its algorithm to measure how well your site satisfies a site visitor's needs.Inexperienced SEO consultants focus on Google's algorithm, not people. That's when you get web copy that's quirky and doesn't sound right. Emphasis on satisfying algorithms also results in web pages more susceptible to changes in algorithms.
Optimized Web Pages with Content Written for People, Not Search Engines
Many SEO service providers have a gimmick(s) that they say will fool Google's or Bing's algorithm. Gimmicks might work for a while.
Algorithms modern search engines use are ultra-sophisticated and influenced by literally hundreds of factors. Gimmicks designed to earn search position come and go. You may be on page one today and on page 30 tomorrow. These gimmicks often make your page copy feel unnatural and annoying to the reader.The goal is not to just generate traffic. It's to generate sales or leads. The best way to turn traffic into revenues and profit is to present quality web copy defined in human terms.
Critically important factors influencing your search position are not gimmicks. They're common sense in both human and algorithmic terms and not as susceptible to changes in search engine algorithms.
Here's a freebie. Read your web copy out loud. If it doesn't sound natural and flowing, you're writing for search engines. Google, especially, doesn't like that. More importantly, people don't like that.
Web Usability Is the Keystone of Productive Websites
Inbound Marketing SEO Is the Most Effective Application of Search Engine Optimization
What Is Inbound Marketing?
People who need your product or service find your business. They may not know your product, service, or even the type of product or service exists. However, they find you nevertheless. Now all you have to do is convince them that your product or service works and your business is their best choice.
- direct mail;
- email campaigns;
- newspaper ads; and
- radio ads.
Inbound Marketing and Social Media
People who have a particular need or problem interact and network with people with the same needs or problems. Interaction adds the best sales tool of all, word of mouth either directly or via social networking.
Directly contacting social media outlets related to people with special needs is another important aspect of Inbound Marketing.
Advantages and Benefits of Inbound Marketing
- Inbound Marketing is low cost compared to Outbound Marketing.
- Inbound Marketing via SEO doesn't expire.
- Your presentation can be more professional as opposed to the obnoxious, flamboyant presentations in most outbound marketing. Outbound Marketing is obnoxious because advertisers attempt to draw attention to their ads in a sea of advertisements most people ignore.
Mobile-Friendly, Responsive Websites Are Crucial for SEO
Responsive websites are those that resize images and rearrange content to appear organized on both desktop and mobile devices.
Responsive, mobile-friendly design is critical because in most cases, 50% or more of your traffic comes from mobile devices. There are two approaches to responsive websites.
High Quality Pennsylvania SEO Services That Generate Increased Revenues, Not Just Traffic
- am a professional Search Engine Optimization Expert and Consultant with 14+ years of SEO experience;
- became an SEO Expert using Inbound Marketing Search Engine Optimization to grow my successful retail and B2B online businesses;
- successfully compete with and often beat Amazon and other Internet giants in search engine ranking; and
- thoroughly understand SEO.
I will use state-of-the-art Search Engine Marketing to increase your web traffic and revenues by providing a website that is:
- organized;
- filled with high quality content directed towards satisfying visitors needs and questions;
- incredibly fast;
- scannable;
- interactive without resembling an arcade game;
- easy to navigate and search;
- written for people instead of search engines; and
- designed to allow visitors to find what they're searching for in two clicks or less.
Page Speed Is Critical for Both Search Engine Optimization and User Satisfaction
The average web page loads in 7.5 seconds. SEO studies reveal most visitors will leave a page after no more than 4 seconds. The level of user dissatisfaction increases exponentially with every .5 seconds increase in load time. These studies are dated. I believe the average visitor's dissatisfaction threshold is two seconds.
Compelling content and some degree of interactivity between the user and web page are still crucial. That's because you have 8 seconds at most to engage and motivate your visitor to stay on the page.
User-friendly navigation, interactivity, and quality content help to prolong the visit. The longer the visit, the better the chance of accomplishing your goal of a sale or further contact. However, great content and interactivity can also make page sizes big and slow.
There's always a trade-off between content and speed. However, content-rich interactive web pages can load blindingly fast if you know how to do it.
There's no one magic bullet but rather a combination of tens of considerations that work together. Knowing how to do it comes from countless hours of trial and error and staying on top of new technology.
National SEO Exposes Your Products and Services to Consumers Across the Unites States
- can show you how to rank nationally because I am first and foremost a National Search Engine Optimization Services Provider and Consultant;
- became a National SEO expert optimizing pages for my successful online stores;
- successfully compete nationally with and often outrank the Internet giants for highly competitive keywords and key phrases, and
- lastly, can prove it.
Developing a National SEO Strategy involves the same principals as Local SEO but on a much larger scale. You need someone to show you what to do, or you'll spend a boatload of time and money and have very little to show for it.
Unique, Partnership Approach to Pennsylvania Search Engine Optimization Services
I take a unique, very aggressive approach to SEO. When I get a new client, I invest significantly more time than you compensate me for on the front-end. That's my investment in our partnership. Competing SEO Companies
- can't afford or are unwilling to take this approach, and
- promise gradual improvement over months or even years which often never happens.
My fast-track approach, combined with the fact that I actually know what I'm doing,
- produces much faster results and increased revenue than other SEO Agencies;
- succeeds where other big SEO Agencies failed;
- targets premium key words and keyword phrases, not just the easy ones;
- pays for itself in a short time becoming a small percentage of your increased revenues and profits;
- doesn't market against you by taking SEO clients offering the same product or service in your service area; and
- is guaranteed.
We Won't Accept New SEO Clients That Compete with an Existing Account
Does your SEO Company also represent your competitors? If they do represent more than one competing business, it's a classic conflict of interest.
I will not accept SEO clients who compete with your business.
We DO NOT Outsource SEO Services Because It Doesn't Work Well
Thorough Understanding of the Product or Service
- winning the most competitive keywords in a competitive market and for effective Inbound Marketing; and
- creating web copy that converts into sales and revenue because you can get "inside the head" of potential customers.
Subcontractors don't have this knowledge. In fact, very few SEO Companies take the time to acquire this knowledge.
Holistic Website Optimization
- The strength of the Home Page depends upon the quality of all the web pages.
- The strength of individual pages is influenced by the quality of all the other pages on the site.
- Every word, image, and line of code matters.
This continuity in development is lost when tasks are farmed out to third parties. Continuity is challenged when a team is involved in SEO.
Professional Website Reviews Include More Than Traditional SEO
Modern algorithms are sophisticated. The same considerations that drive Search Engine Position also impact revenue generated by your website. They include
- Site Architecture;
- Usability;
- Content;
- Responsive Design; and
- Page Speed
Some SEO businesses offer to give you a free website review. I don't. My professional time is valuable, and I charge for it. If you're dissatisfied with the review, you don't have to pay. I give you my professional opinion, and we can then discuss, as experienced businessmen, the best way to proceed or to proceed at all.
Unique SEO Qualifications
Experience
I have spent most of my career running businesses. I realize that the goal is to make a profit, and that requires making every penny count.
- 10 Years' Experience Owning and Running Currently Active Successful Internet Stores
- 15 Years' Owning and Running Currently Active Computer Consulting and Software Design Business
- Senior Management Positions Including CIO, CFO and Director of Budgets and Forecasting
- MBA Finance Saint Joseph's University
- BS in Accounting Pennsylvania State University
- Veteran of United States Army Security Agency
Skills
I can get things done quickly because my overall skill set enables me to do just about anything I need to do as the need arises.
Skills necessary in Website Development and SEO:- Dreamweaver CC;
- WordPress;
- Yost SEO;
- HTML;
- jquery;
- Photoshop (CC);
- Writing Web Copy;
- YouTube Production Skills;
- Inbound Marketing;
- Rich Cards;
- Accelerated Mobile Pages (AMP);
- Schema Markup;
- Server Side Caching and Compression; and
- Proper Use of Canonical Coding
Working with Me
You will soon discover that I consider my relationship with my customers a partnership and not a consulting arrangement. Just as you closely consider the qualifications of SEO Services and Internet Marketing Providers and Consultants, I evaluate the probability that I will be successful in growing your business.
That's because 80% of all attempts to improve Internet marketing, and particularly implementing Search Engine Optimization, fail.
There are plenty of SEO Firms who will be happy to take your money regardless of the probability of success. I'm not one of them. I want you to succeed, and I want to succeed.You'll benefit from my experience because I run Internet businesses. You've got to have extensive, hands-on, real-world experience before you can teach someone else to do anything. Moreover, in my experience hiring consultants, there's a world of difference between those who have done the work in a work environment versus those who have read or talk about it.
There are many unethical SEO Service Providers. These firms use tactics that may show success in the short-run. However, those tactics may ultimately get your website delisted. Tricks don't work in the long-run.I use only ethical tactics because you don't have to use tricks if you know what you're doing. If you are an ethical, open-minded organization offering high-quality products or services, I look forward to helping you grow your business.
About My Background in Search Engine Optimization and Internet Marketing
- There were none; and
- I couldn't have afforded them even if there were available.
I found that focusing on metrics led to web copy that was uncomfortable to read, especially when reading out loud. There's that little voice in your head telling you "something is wrong with this web page". And it is! Because you're writing to try to please an algorithm, not people. You'll also find that pages optimized based on metrics are the most vulnerable to a change in search engine algorithms.
I combine my knowledge of web usability, graphics design, web copywriting, Search Engine Optimization, and web acceleration to help you design extremely fast, user-friendly websites that generate both traffic and sales. My approach is somewhat different from most SEO Services because my emphasis is on enhancing the value of the website in the eyes of the customer by providing valuable information in an organized, easy to navigate format.Types of SEO Clients
What Do Your SEO Services Cost?
No Other Pennsylvania SEO Company Makes Professional SEO Services More Affordable
Contracts Based on Satisfying Specific Goals
Negotiable Rates
SEO Monthly Retainer Fee
- You know the exact cost of your Search Engine Optimization and spreads the expense evenly over time. There are no spikes and no surprises. You still receive a full monthly accounting of all SEO hours spent on your behalf and why.
- I take responsibility for your Search Engine Optimization and your business's success personally and very seriously. I'll do whatever I ethically have to do and spend whatever time required to succeed. So you're going to get a lot of SEO bang for your buck especially early on. Note that when you truly understand Search Engine Optimization and Inbound Marketing, there's always more than enough to do. There's more than you can do. SEO is not a project. Instead, SEO is an ongoing business process you never finish.
- I know what my revenues are going to be.
- More importantly, I can be more effective because I don't have to worry about "running up the bill." If I see an opportunity that's going to take some time I can take advantage of it.
Satisfaction Guarantee
Things You Should Understand About Search Engine Optimization
SEO is a Business Process, Not a Project
- respond to a competitor's improved ranking;
- respond to changes in search engine algorithms that have affected your position (although this problem drastically decreases if you use the techniques I recommend);
- discover an opportunity to include another keyword or key phrases in an existing page; or
- add to the content or usability of a page which affects search engine rank.
Search Engine Optimization in New vs. Existing Websites
- Given the same level of SEO and Internet Marketing expertise, a website built from scratch will almost always outperform an optimized existing website.
- An existing website will always require at least some coding and content changes. Website modifications can present some problems because:
- Businesses who have invested tens of thousands of dollars in their existing websites are reluctant to hear about changes.
- People currently responsible for websites have put their hearts and souls into their development. Developers often treat them as children and are reluctant to make any changes.
Fortunately, there are some ways to improve your search position without drastically changing the existing website. However, you won't be obtaining the optimum results.
- 80% of SEO projects involving existing websites fail because of politics.
Search Engine Optimization Begins Before the First Line of Code is Written
Business and Competitive Analysis
- What does the business do?
- What is the goal(s) of the website?
- Who are our customers? Inbound Marketing questions include...
- What are their needs that our products or services fulfill?
- What problems do our Products or services solve?
Keyword/Key Phrase Research
- What words customers are most likely to use to find our product or service?
- What words our customers are most likely to use to describe their problem or needs for which our product or service offers a solution?
- Over time we will build content around keywords that are less often or likely used.
Site Architecture
Internal Linking Strategy
- First and most importantly, site visitors quickly and easily find answers to their questions and needs. Imagine going to the Mall of America and having no kiosk or online directories to tell you where the stores are. Now picture that same scenario but with your eyes closed. That's what it's like to use a website with poor navigation. Visitors get lost, frustrated, and quickly leave your site.
- Google and most other major search engines love logical linking, and it's important for SEO.
Web Copy / Web Content
rel=canonical configuration
Semantic Markup (Schema.org)
Page Speed Optimization
Build and Submit XML Sitemap
Manual Page Submission to Search Engines
Analyze, Tweak and Add More Content
Your budget or time may limit the amount of new content you can produce. However, make every effort to add some content at least monthly. However, always make sure the content you add is useful and high quality.
Note that surges in the number of inbound links do appear unnatural and Google will most likely penalize you.
Monitor
Link Building
FAQs About SEO
Will I have to modify my existing website?
Can you guarantee a top position in Google Search?
Why don't you use PPC to market your SEO Services?
How long does it take to see an improvement in the search results?
Did you ever make a change that adversely affected search position?
Are you saying that organic search is all I need to worry about?
- more valuable to users;
- easier to use;
- and adding high-quality, relevant and useful content.
Do you support blogs?
I've seen some websites that I consider to be horrible, break every rule you taught me, and still rank at the top of search results. How do you explain that?"
Most bad pages will disappear from top search engine results over time. However, I have seen some bad web pages that don't disappear. Some quite knowledgeable people think that some websites get a little "manual help" to achieve their position. It is what it is. Don't let these exceptions distract you. Also, don't let these isolated cases make you believe that Search Engine Optimization is a waste of time because it isn't.
I've seen SEO services offered for as low as $99 to optimize my website while others can charge thousands of dollars. Why is there such a large difference in cost?
Another consideration is this. If you really can do Search Engine Optimization and do know how to market on the Internet, which can be worth millions, why would you be doing it for someone else? Why would you do it for $9 an hour? In my case, why would you do it at a professional rate? I asked myself this question, and the answer is that I would be crazy not to build my businesses. So I did build my businesses. The reason that I still do Search Engine Optimization at all is that I love doing it.
Lastly, Search Engine Optimization is just one piece of the puzzle. Once customers arrive on your website, you have to convey your message quickly. You have to write copy that ethically convinces them to buy your product or service.
Should I be looking for a Search Engine Optimization firm that specializes in my industry?
You're paying someone who is working for and against you. What if they try something new with your website and you achieve top position in Google? Do they not incorporate that same tweak in other clients' websites who are also paying them to win that same top position? Conversely, what if it's your competitor that received that tweak and they have the top position. How are you going to feel about writing that next check to your SEO provider if your SEO doesn't deploy that tweak on your website?
No matter what they do, it's a guaranteed conflict of interest. It's an important question to ask any Search Engine Optimization firm before you hire them. I will not take on competing clients because there's no ethical way to do it.
Are the Bigger SEO Companies Better?
There's a wide range of expertise in SEO Specialists in large agencies. Big SEO Companies usually assign their best SEO talent to big accounts. The SEO Specialist assigned to your account may have minimal experience. More experienced SEO Specialists are supposed to review the less experienced SEO employee's work. However, many times
- the work is not thoroughly reviewed until there's trouble with the account; and
- it can be challenging to jump in and quickly fix SEO for a website that's messed up.
Big or small, the most important way to evaluate the SEO Company is by reviewing their work for clients similar in size and competitive pressure to your business. Make sure you test for competitive keywords and key phrases. Talk directly to clients. Find out if they're happy with the business generated from their website. That's because top positions in Google Search mean nothing if they're not generating revenue.
The .com boom is over. Is it worth investing a lot in Internet Marketing?
Do you support Pay Per Click advertising?
If you're good at SEO, why not just start your own online business?
What about Link-Building?
Are you the #1 SEO Company?
Tips for Selecting Search Engine Optimization Services or Evaluating Your Current SEO Provider
Find the Best Organic PA SEO Services by Making Them Compete
When you use a job search service you’re practicing Inbound Marketing. In this case, you're offering a solution, an SEO position, for someone looking for a Search Engine Optimization job. The applicant finds you. The information in their resume regarding SEO skills and accomplishments may or may not be true.
There's a better way to find the best SEO Services. Doesn't it make more sense to do an organic search (one that ignores paid placements) for Search Engine Optimization Services or Consulting?
Top SEO Services providers put their skills to the test competing for top search position and your attention. That's what you're planning to hire them to do for you. Finding them is a great way to determine they know something about SEO. Most don't.
Does it make sense that someone claiming to be an expert in Organic Search Engine Optimization has to resort to PPC to place well in the search results? Concentrate on organic results.I can help you screen applicants for SEO positions. I know the right questions to ask and the proof I need to see to determine if the applicant is competent. It's important to determine competency because the overwhelming majority of SEO candidates are not qualified and are more sizzle than steak.
How to Evaluate Your Current SEO Services Provider
Understanding the Workflow in a Typical SEO Services Company
- Most times they source "stock" content on a particular subject. If you're lucky, they change it up a little bit, so it doesn't trigger plagiarism flags.
- SEO specialists then review copy to embed targeted keywords or key phrases. Now they're done.
- What potential need does this page or post actually target?
In the broadest sense, the subject may be topical. However, is it- about something somebody not already an expert on the broader topic would be searching for or interested in reading?
- a subject that normal people would even recognize as being something they want or need if it shows up in your recent blog posts?
Most times the answers to these questions are no.
- Is the content written using words your potential audience understands? Many times the stock material is written by experts in a particular subject. However, they use words that are meaningless to the person seeking the information. They don't understand what they're reading, and they leave.
- Poorly written content drives visitors away. Is your content
- scannable?
- primarily written in active vs. passive voice?
- written using proper grammar?
- have a readability level your potential customer or client can comprehend?
- How professionally have the keywords and key phrases been incorporated into the content?
Read the content out loud. Does it sound like a normal human would talk? So often it trips all over itself in an obvious attempt to stuff keywords and key phrases in the copy. Pages like this insult the reader's intelligence and they quickly click away. - How often do visitors, assuming there have been visitors, leave a comment? Have any visitors, other than your SEO provider, ever left a comment on your posts?
It's amazing how often the answer is no.
Is your SEO Services Provider Adding Content That's Both Topical and Useful?
- find content that people actually need and search for;
- make content readable and scannable; and
- smoothly and naturally embed keywords and key phrases into the copy.
So now you know the warning signs of substandard SEO and Internet marketing. Although not excusable, you know why it happens. So if you find any of the above to be true, here's a final question to ask yourself.
Why do I have to point out SEO shortcomings to my SEO Services provider?I'll help you answer that one. You shouldn't. That's what you're paying them to do.
I'm a proven independent SEO Services provider and consultant. I have very little overhead, so I can afford to devote as much time as required to do the job right. I never sacrifice quality to meet the bottom line. I also have the experience to know how and what it means to do the job right.
Simple Tests You Can Perform to Detect Poor Website
Overview of the Website Tests
- your website;
- your current SEO Company's website; and
- lastly, on SEO Services Agency candidates' websites you're considering.
Readability Test
- insults your visitor's intelligence;
- is unprofessional;
- damages your brand; and
- lastly, causes potential customers to quickly leave your website.
Speed Test Using Your Mobile Phone
- Overall, more than 50% of web traffic now originates from mobile devices.
- People are incredibly impatient, and 25% of Americans will leave your website if it takes more than four seconds to load. I think 25% is low. Regardless, if your website isn't fast, you have a major usability issue, and you're losing business.
- Furthermore, 25% of the people only use mobile devices to search the Internet.
The problem is that you need content to generate immediate interest or the visitor rapidly leaves. Therefore, the key to success is to understand what to do the retain rich content and still provide fast load times. I know what to do to balance content and page speed.