What Is the Difference Between Inbound Marketing and Outbound Marketing?

Inbound Marketing vs. Outbound Marketing
"Now more than ever before, Inbound Marketing is the key to successful and profitable Search Engine Optimization."

What Is Inbound Marketing?

Inbound Marketing SEO
Inbound Marketing SEO involves developing web pages around keywords or key phrases related to a need(s), problem(s), or question(s) that your product or service addresses, solves, or answers.

People who need your product or service find your business. They may not know your product, service, or even the type of product or service exists. However, they find you nevertheless. You have already won half of the battle because the need for your product or service is predetermined. Now you have to convince them that your product or service works and your business is their best choice to supply it.

Inbound Marketing is an amazing SEO Marketing approach that gives you several benefits.
  • Inbound Marketing is extremely low cost compared to Outbound Marketing.
  • Inbound Marketing via SEO doesn't expire.
  • Studies show Inbound Marketing is 750% more productive than Outbound Marketing.
  • Customer relations improve because the potential customer invites you to present your product or service as opposed to being interrupted and or otherwise annoyed.
  • Your presentation can be more professional as opposed to the obnoxious, flamboyant presentations in most outbound marketing as ads attempt to draw attention in a sea of advertisements.

What is Outbound Marketing?

Outbound Marketing Direct Mail Outbound Marketing includes:
  • direct mail;
  • email campaigns;
  • newspaper ads;
  • magazine ads; and
  • radio ads.

With Outbound Marketing, you not only have to make a potential customer aware of your product or service, but you also have to make him aware that he needs them. Furthermore, most Outbound Marketing campaigns waste a lot of money directing advertising to recipients who do not need your product or service. Lastly, if you're like most people, you don't even notice Outbound Marketing anymore because the volume of ads is overwhelming. How much of your direct mailings go directly from your mailbox to your waste can?

The most effective Outbound Marketing when the recipient has previously purchased a product or service. But when you really think about it, that's a form of Inbound Marketing. That's because when properly timed, the recipient could reasonably be expected to need to upgrade, to replace a product, or have a service performed again.

Inbound Marketing and Social Neworking

Inbound Marketing Leverages Social Networking
Inbound Marketing is more effective because of Social Networking.

People who have a particular need or problem interact and network with people with the same needs or problems. People with common interests add the best sales tool of all, word of mouth, either directly or via social networking.

Directly contacting social media outlets related to people with special needs or common interests is another important aspect of Inbound Marketing.

Your Best Choice for SEO and Inbound Marketing Services in Pennsylvania?

I have 17+ years of experience using Inbound Marketing focused Organic Search Engine Optimization to grow my online businesses. Done properly, Inbound Marketing is an incredible marketing tool. However, the best Inbound Marketing involves a lot of front-end research. That's because you have to thoroughly understand the product or services you're marketing. Only then do you begin to look for keywords and key phrases.

Most SEO Companies offering Inbound Marketing Services are unwilling to invest the time upfront unless they're immediately paid for their time. I get that because they have to make payroll. That's where I'm different because I am willing to invest my time in understanding your business. And, because I'm confident I'll succeed, I structure my contracts to pay me, over time, based on achieving goals that compensate me for all the time I put in, including extensive front-end.

Since my clients pay me from the increased profits they're already getting, it's a lot easier for them to write that check each month for SEO Services. Everyone wins. Again, most SEO Companies will not offer this approach because, despite what they claim, they are not confident they'll succeed.

Call me at 610-334-7463 or Contact Me Online to discover how Inbound Marketing can benefit your business.

Pennsylvania Inbound Marketing Expert and Consultant Nolan Noecker

Professional PA Inbound Marketing Services serving counties throughout Pennsylvania including:
Berks County Lehigh County