People who need your product or service find your business. They may not know your product, service, or even the type of product or service exists. However, they find you nevertheless. Half of the battle is already won because the need for your product or service is pre-determined. Now you have to convince them that your product or service works and your business is their best choice to supply it.Inbound Marketing is an amazing SEO Marketing approach that gives you several benefits.
With Outbound Marketing, you not only have to make a potential customer aware or your product or service, you also have to make him aware that he needs them. Furthermore, most Outbound Marketing campaigns waste a lot of money directing advertising to recipients who clearly have no need whatsoever for your product or service. Lastly, if you're like most people, you don't even notice Outbound Marketing anymore because the volume of ads is overwhelming. How much of your direct mailings go directly from your mailbox to your waste can?
The most effective Outbound Marketing when the recipient has previously purchased a product or service. But when you really think about it, that's a form of Inbound Marketing. That's because when properly timed, the recipient could reasonably be expected to need to upgrade, to replace a product, or have a service performed again.
People who have a particular need or problem interact and network with people with the same needs or problems. People with common interests add the best sales tool of all, word of mouth either directly or via social networking.
Directly contacting social media outlets related to people with special needs or common interests is another important aspect of Inbound Marketing.
Most SEO Companies offering Inbound Marketing Services are unwilling to invest the time upfront unless they're immediately paid for their time. I get that because they have to make payroll. That's where I'm different because I am willing to invest my time in understanding your business. And, because I'm confident I'll succeed, I structure my contracts to pay me, over time, based on achieving goals that compensate me for all the time I put in, including extensive front-end.
Since my clients pay me from the increased profits they're already getting, it's a lot easier for them to write that check each month for SEO Services. Everyone wins. Again, most SEO Companies will not offer this approach because, despite what they claim, they are not confident they'll succeed.
Call me at 610-334-7463 or Contact Me Online to discover how Inbound Marketing can benefit your business.