There are many characteristics of low-quality websites. They're hard to navigate, read, and they're extremely slow. However, one of the most significant indicators of low-quality or inexperienced SEO people is content that trips all over itself in a failed attempt to seamlessly embed targeted keywords and key phrases.
- Read the content of your web page out loud. Does it sound right? Does it sound like something a normal human being would write?
- Read the content of your potential SEO Company's website out loud. How comfortable do you feel reading it? Is the content bothersome to read?
That uncomfortable feeling you get directly results from the writer creating content for search engines and not people.
Google's algorithm will usually detect and penalize the website. However, Google doesn't always penalize poorly-written content. Sometimes terrible websites find their way to high rankings. Most times, bad sites rank well because their competitors' sites are worse. However, there are times when well-written sites rank lower than some truly awful websites.
- Obviously, you have a fantastic opportunity to replace your competitor at the top of the rankings, and
- Furthermore, even if it's one of those situations where a terrible website continues to rank well, you have the opportunity to present positive, shocking contrast.
Our primary goal is to have both top positions in the search engines and have exciting content. However, if you're not in first place, your visitor will have first had a bad experience before visiting your website. As previously mentioned on this page, visitors quickly navigate away from the uncomfortable content.
You're the next and you're website is great. It's like your website visitor has been walking for two hours in Death Valley in 110° and then stumbles upon a resort where they offer them a cold iced tea and a cool dip in the pool.