So I recommend investing your time and money in search engine optimized (you want people to find it) Inbound Marketing. It's contained on a webpage so it's not a once and done deal, nothing expires, and has a positive impact on your position in the search results, profits and customer satisfaction. The keys to successful Inbound Marketing include:
Advertisers place ads where there's a lot of traffic sometimes repeatedly presenting it hoping people notice them.Outbound Marketing includes...
Outbound Marketing has very low returns and can even lead to negative feelings about your business. That’s because It’s the non-physical equivalent of someone annoyingly tugging at your sleeve trying to get your attention while you’re busy or trying to concentrate on something.With rare exceptions I , and I’ll bet you too, hate being on the receiving end of outbound marketing. Do you activate ad blockers on your browser? Are you willing to pay for otherwise free software or apps to exclude annoying advertising? “Subscribe to Pandora to avoid the ads.”
People who sell advertising know it's annoying. For example “Tonight’s movie is commercial-free” is a plus to the viewer because it's more enjoyable. No commercials is good for losing weight because there are less trips to the refrigerator. Except for the Super Bowl, no one watches commercials.
Modern marketing technology has the answer. Bombard the potential customer with ads for those products or services. Insert them multiple times in the content of pages found from unrelated searches. And do it for what seems like forever! Now the once happy potential customer won't buy them from that provider in their face everywhere they go.