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Using Search Engine Optimization to Launch a New Product or Service

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Broadcast your new product to the world!New Product Launch Using Search Engine Optimization ( SEO )
Intelligent, modern Search Engine Optimization is the key to launching a new product or service. I offer you exclusive venues to expose your product to over a million people and have proven successful in finding people who need your product but don’t yet know it. Here’s how…
  • Non-Disclosure/Confidentiality Agreement - Obtain a signed agreement before proceeding with any Search Engine Optimization provider.
  • Convince Me Your Product or Service is the Best or the Best Value - Corny as this may sound it's important to me that I'm telling people the truth. Why is it the best or why is your product the best value.
  • Thorough Understanding of the Product or Service - to be successful your SEO Consultant/Web Developer requires an in depth knowledge of the product and how it benefits the consumer. I gain this knowledge through interviews and independent research. I literally immerse myself in the new product and the web copy naturally flows and incorporates the following:

    Business and Competitive Analysis

    • What does the business do?
    • What is the goal(s) of the website?
    • Who are our customers?

    Keyword/Keyphrase Research

    • What are the words our customers are most likely to use to find our product or service?
    • What are the words our customers are most likely to use to describe their problem or needs for which our product or service offers a solution?
    • Over time we will build content around keywords that are less likely to be used.

    Site Architecture

    How do we structure the website to enable the customer to find what they're looking for in no more than two or three clicks.

    Internal Linking Strategy

    An intelligent internal linking approach serves two purposes and goes hand in hand with site architecture.
    1. First and most importantly it makes it easy for customers to quickly find what they're looking for. Picture going to the Mall of America and having no kiosk or online directories to tell your where the stores are. Now picture that same scenario but with your eyes closed. That's what it's like to use a website with poor navigation. Visitors don't like being lost and quickly leave your site.
    2. Google and most other major search engines love logical linking and it's important for SEO.
    There's a lot more involved with internal linking but that's it in a nutshell.

    Web Copy / Web Content

    Writing web copy and web content is completely different from writing for any other media and is an art developed over time. You obviously want to use keywords and keyphrases in your copy and content but above all it has to sound "natural" and not trip all over itself. That's what happens when you write for search engines instead of people.

    rel=canonical configuration

    This topic is a little for this page but suffice it to say it involves avoiding problems with duplicate content... an SEO "No No".

    Semantic Markup (Schema.org)

    Schema.org markup essentially tells Google and other search engines how to interpret the information contained on your page. Before semantic markup the search engines would essentially have to guess.

    Page Speed Optimization

    This involves optimizing your images, combining and compressing code and making changes on your host server.

    Build and Submit XML Sitemap

    A sitemap is essentially a list of all the pages on your website that is then uploaded to the search engines to help them find and crawl your pages. It does not guarantee they will include your pages in their search results.

    Manually Page Submission to Search Engines

    Generally Google and the other major search engines will crawl the content of you sitemap withing 30 days. You can adjust the days to revisit the page in the sitemap. But we can discuss why that that's not always the best idea. But you can specifically request that specific pages by crawled immediately.
I currently own and run several Internet stores and host high volume recipe sites. This affords you the following opportunities...
  1. Advertise on my recipe websites. This provides exposure to thousands of people who may need your product or service or who know someone interested in them.
  2. If there's a fit with one or more of my online businesses we can begin selling your product immediately.
  3. I can setup your store either for a fee or on a commission basis.
  • Non-Compete
  • Billing
  • Privacy
  • I sign a non-compete agreement designating that I will not sell any products or services sold on my client's site.
  • I sign an agreement stating that I will not accept competing clients. Some web marketing consultants boast that they are experts in a particular industry and that's a good thing if it's local SEO they're not representing competing companies in the same locality. But what if it's National SEO? Think about it. You would be getting paid by two or more people to accomplish exactly the same goal. How do you ethically reconcile it if you're more successful with one client than another? In my mind you can't because you violate you fiduciary obligation with the more successful client if you share the tactic and violate your fiduciary obligation to other clients if you don't share it.
  • I ask my clients to sign a non-compete agreement that they will not sell any product or service sold on my stores.
  • I bill once a month with payment due upon receipt. I accept cash, all major credit cards and PayPal.
  • I provide a detailed explanation work performed by date.
  • No Risk Full Cash Back Customer Satisfaction Guarantee.
  • I DO NOT SHARE OR SELL ANY INFORMATION.
  • I will sign whatever non-disclosure or non-compete agreements required.
  • Payment can be made by Check or Money Order for anyone not wanting to use their credit card under any circumstances over the Internet.
  • I will not constantly badger you with annoying junk emails.