Search Engine Optimization Services and Consulting Company
in Lancaster County, Pennsylvania

Search Engine Optimization of PA
1904 Redwood Avenue Wyomissing, PA 19610
Tel. 610-334-7463 email: nolan@seo-pa.com

What Sets SEO PA Apart from Other Lancaster County Search Engine Optimization Companies?

Lancaster County Search Engine Optimization Services from SEO Expert Consultant Nolan Noecker
Search Engine Optimization of PA (SEO PA) Is an SEO Services Company serving Lancaster County  and
  • Is led by a Local and National SEO Expert with 14+ years of Search Engine Optimization experience gained by running successful online businesses. We know
    • what areas of Search Engine Optimization to emphasize to achieve the fastest positive results; and
    • what you can postpone or avoid.
  • takes a unique, aggressive, fast-paced approach to SEO Services because the traditional, incremental approach to Search Engine Optimization can take a long time to, or ever, show a positive ROI.
Revolutionary Lancaster County Search Engine Optimization Services and Consulting Company
  • targets highly-competitive, high-traffic, and valuable key words and key phrases, not just the easy ones.
  • very importantly, understands that successful Search Engine Optimization is not measured in increased traffic alone. Certainly increased traffic is important. However, if the traffic doesn't generate revenue, it's worthless.
Read this entire page to discover
  • critical information you need to know about Search Engine Optimization to make an informed choice when selecting an SEO Services Company;
  • if SEO PA is the best fit for your business; and
  • ways you can test a website to recognize low-quality content and performance issues that will damage your brand image.

Experienced Lancaster County Search Engine Optimization Consultant and SEO Expert
Why Hiring an Experienced Lancaster County SEO Services Consultant is Crucial

Google's algorithm uses hundreds of variables to determine your website ranking in search results. No one knows the exact content. We do know that crucial key variables include the SEO considerations listed below.

The steps are interactive, and each considered simultaneously while developing a website or webpage. Less experienced SEO specialists either

  • don't know about or how to address all the considerations;
  • try to address the issues they do know about individually; or
  • lastly, often permanently ignore SEO considerations they feel are less important.

Some considerations are more important than others. However, in a highly competitive situation, everything counts. It doesn't take much additional time for an experienced SEO Expert to incorporate all the factors. Therefore, SEO Experts know they're doing everything possible to succeed.

After you've done SEO for 14+ years and thousands of hours, you develop a style that incorporates most of these factors without having to think about them. You develop your style to provide a positive experience for your potential customer. Google developed its algorithm to measure how well your site satisfies a site visitor's needs.

Inexperienced SEO consultants focus on Google's algorithm, not people. That's when you get web copy that's quirky and doesn't sound right. Emphasis on satisfying algorithms also results in web pages more susceptible to changes in algorithms.

SEO Components
Search Engine Optimization Involves More Than Keywords and Key Phrases

The best time to begin optimizing a website is before a single line of code is written. That's because

  • the structure of the page can affect SEO,
  • understanding your customer's needs and knowing your targeted keywords and key phrases are necessary to write effective and useful content, and
  • lastly, the platform used to develop the website, i.e. a coded website vs. WordPress, affects SEO.
The effectiveness of SEO on existing websites depends on tens of factors and needs to be assessed on a case-by-case basis.

Business and Competitive Analysis

  • What does the business do?
  • What is the goal(s) of the website?
  • Who are our customers? Inbound Marketing questions include...
    • What are their needs that our products or services fulfill?
    • What problems do our Products or services solve?

Keyword/Key Phrase Research

  • What words customers are most likely to use to find our product or service?
  • What words our customers are most likely to use to describe their problem or needs for which our product or service offers a solution?
  • Over time we will build content around keywords that are less often or likely used.

Site Architecture

How do we structure the website incorporating web usability to enable the customer to quickly find what they're looking for in three clicks or less.

Internal Linking Strategy

An intelligent internal linking approach serves two purposes and goes hand in hand with site architecture.
  1. First and most importantly, site visitors quickly and easily find answers to their questions and needs. Imagine going to the Mall of America and having no kiosk or online directories to tell you where the stores are.

    Now picture that same scenario but with your eyes closed. That's what it's like to use a website with poor navigation. Visitors get lost, frustrated, and quickly leave your site.
  2. Google and most other major search engines love logical linking, and it's important for SEO.
There's a lot more involved with internal linking, but that's it in a nutshell.

Web Copy / Web Content

Writing web copy and web content are completely different from writing for any other media and is an art developed over time. You want to use keywords and key phrases in your copy and content. However, above all, the copy has to sound "natural" and not trip all over itself. That's what happens when you write for search engines instead of people.

rel=canonical configuration

This topic is a little for this page but suffice it to say it involves avoiding problems with duplicate content, an SEO "No No."

Semantic Markup (Schema.org)

Schema.org markup tells Google and other search engines about how to interpret the information contained on your page. Before semantic markup, the search engines would essentially have to guess.

Page Speed Optimization

This involves optimizing your images, combining and compressing the code and making changes on your host server.

Build and Submit XML Sitemap

A sitemap is essentially a list of all the pages on your website. The sitemap is then uploaded to the search engines to help them find and crawl your pages. It does not guarantee they will include your pages in their search results.

Manual Page Submission to Search Engines

Generally Google and the other major search engines will crawl the content of your sitemap within 30 days. You can adjust the days to revisit the page in the sitemap. However, we can discuss why that's not always the best idea. I can manually request that Google crawl specific pages immediately.

Analyze, Tweak and Add More Content

Revisit any one or all of the previous steps. SEO is a process, not a project. Continue to add useful, topical content. Also, don't be afraid to add content as fast as you can. A competing SEO provider I respect warns against adding content too fast. Put yourself in Google's shoes. Detecting a site adding lots of well-written, useful and original content shows initiative and hard work.

Your budget or time may limit the amount of new content you can produce. However, make every effort to add some content at least monthly. However, always make sure the content you add is useful and high quality. Note that surges in the number of inbound links do appear unnatural and Google will most likely penalize you.

Monitor Using Continuous Process Improvement

Verify your position in SERPs (Search Engine Results Pages) and take necessary corrective action. We're always trying to improve how well the website ranks in search results, serves site visitor's needs and converts into sales and leads.

Link Building

You may wonder why I show Link Building before analyzing and tweaking. That's because great content generates legitimate, high-quality links.

Search Engine Optimization (SEO) for People
Optimized Web Pages with Content Written for People, Not for Search Engines

Successful businesses always focus on customer satisfaction. Your website design and content must focus on user satisfaction.

Many SEO service providers have a gimmick(s) that they say will fool Google's or Bing's algorithm. Gimmicks might work for a while.

Algorithms modern search engines use are ultra-sophisticated and influenced by literally hundreds of factors. Gimmicks designed to earn search position come and go. You may be on page one today and on page 30 tomorrow. These gimmicks often make your page copy feel unnatural and annoying to the reader.

The goal is not to just generate traffic. It's to generate sales or leads. The best way to turn traffic into revenues and profit is to present quality web copy defined in human terms.

Critically important factors influencing your search position over the long-term are not gimmicks. They're common sense in both human and algorithmic terms and not as susceptible to changes in search engine algorithms.

One common tactic is to stuff the web page copy with targeted keywords and key phrases. If the SEO Specialist takes it too far, keyword stuffing will trigger penalties adversely affecting your search position. However, there are cases where the keyword stuffing does not trigger penalties and helps your search position.

However, while keyword stuffing may not trigger Google's Search Engine Algorithm penalties, it triggers a negative human reaction. Humans penalize your website by clicking away from it because overusing keywords

  • is awkward and uncomfortable;
  • get's in the way of quickly conveying your message the value of your products and services; and
  • damages your brand.

You can't pay the rent or meet payroll with search position or the number of clicks. Traffic has to convert to revenue or it's worthless.

Here's a freebie. Read your web copy out loud. If it doesn't sound natural and flowing, you're writing for search engines. Google, especially, doesn't like that. More importantly, people don't like that.

Lancaster County SEO Partnership Approach
Unique Partnership Approach to Search Engine Optimization Services

Lancaster County SEO Expert and Businessman

  • I'm an SEO Expert. However, I'm first and foremost a businessman. I understand what it means to make a payroll, control expenses, and expect a return on any investment, including Search Engine Optimization.
  • When I take on a new business, I treat it like it's mine. As such, I want the top SEO position and increased business yesterday. Therefore, I do a tremendous amount of work on the front end of a project.
    • The value of the hours I spend on this front end full-court press approach to SEO are far more than my monthly SEO fee. I want long-term partnerships with my SEO clients. The upfront effort represents my investment in the partnership.
    • Successful SEO involves immersing yourself in the product or service you're marketing. By not breaking my concentration moving from one client to the other, I'm more efficient.
    • The rapid improvement in search position drives increased business. The increase in business is exponential. I have a client Law Firm that had to budget their time between new client consultations and legal work to accommodate the volume of new business. I can provide them as a reference.
    • Increased revenue
      • proves that SEO works if you have the right SEO Company, and
      • very importantly, makes it a lot easier to write the check for my SEO Services each month when the amount represents a fraction of your increased revenue.
  • I'm 100% dedicated to promoting your business. I don't represent your competition.

SEO Services Conflict of Interest
We Won't Accept New SEO Clients That Compete with an Existing Account

Does your SEO Company also represent your competitors? If they do represent more than one competing business, including your entire service area, not just Berks County, it's a classic case of conflict of interest.

I will not accept SEO clients who compete with your business.

Representing more than one competing SEO client also raises significant privacy issues. If your SEO Company claims they do not optimize competitors' web sites, be sure get it in writing.
or Call Me at 610-334-7463. Ask for a Live SEO Presentation on your Desktop or Notebook Computer.

SEO Increased Traffic, Revenue, and Profit
Top Quality SEO Services Generate Both Traffic and Increased Business

I
  • am a professional Lancaster County Search Engine Optimization Expert and Consultant with 14+ years of SEO experience;
  • became an SEO Expert using Inbound Marketing Search Engine Optimization to grow my successful Berks County-based retail and B2B online businesses;
  • successfully compete with and often beat Amazon and other Internet giants in search engine ranking; and
  • thoroughly understand SEO.

I will use state-of-the-art Search Engine Marketing to increase your web traffic and revenues by providing a website that is:

  • organized;
  • filled with high quality content directed towards satisfying visitors needs and questions;
  • incredibly fast;
  • scannable;
  • interactive without resembling an arcade game;
  • easy to navigate and search;
  • written for people instead of search engines; and
  • designed to allow visitors to find what they're searching for in two clicks or less.
or Call Me at 610-334-7463. Ask for a Live SEO Presentation on your Desktop or Notebook Computer.

Lancaster County Local SEO Services
Better Local Search Engine Optimization for Businesses Serving Lancaster County Residents

I was born and raised in nearby Berks County which gives me an advantage writing search engine optimized web copy directed towards Lancaster County's residents:

  • Colloquial Language - For most websites, you want informal dialogue in your web copy and content. So it's best to use words familiar to your audience.

    For example, if you live around Lancaster County and want a soft drink, you order a soda, and the waiter or waitress will ask you if you want a Coke, Dr. Pepper, or whatever. If you're in a Midwest restaurant and order a soda, the waitress might not know what you're talking about because they call it pop. Furthermore, consider what word an SEO Company based in India might choose when describing a soda. The point is that your SEO should be centered around keywords and key phrases your targeted audience use and likely to use when doing an Internet search.
  • Local Points of Reference - presenting your product or service using local points of interest and familiarity, like using colloquial language, helps to personalize your presentation and increases the visitors comfort level of being on your site. For example, "OOFOS Sandals make any day boating or lounging on the beach at Blue Marsh better because they're incredibly comfortable and waterproof. So, when the sandals get wet, they quickly dry off!".

Lancaster County National SEO Expert
National Search Engine Optimization Promotes Lancaster County Businesses Across Pennsylvania and The United States

I
  • can show you how to rank nationally because I am first and foremost a National Search Engine Optimization Services Provider and Consultant;
  • became a National SEO expert optimizing pages for my successful online stores;
  • successfully compete nationally with and often outrank the Internet giants for highly competitive keywords and key phrases, and
  • lastly, can prove it.

Developing a National SEO Strategy involves the same principals as Local SEO but on a much larger scale. You need someone to show you what to do, or you'll spend a boatload of time and money and have very little to show for it.

or Call Me at 610-334-7463. Ask for a Live SEO Presentation on your Desktop or Notebook Computer.

Lancaster County Inbound Marketing Expert
Lancaster County's Inbound Marketing SEO Expert

What Is Inbound Marketing?

Inbound Marketing SEO involves developing web pages around keywords or key phrases related to a need(s) or a problem(s) that your product or service addresses or solves.

People who need your product or service find your business. They may not know your product, service, or even the type of product or service exists. However, they find you nevertheless. Now all you have to do is convince them that your product or service works and your business is their best choice.

Studies show Inbound Marketing is 750% more productive than Outbound Marketing which includes
  • direct mail;
  • email campaigns;
  • newspaper ads; and
  • radio ads.

Inbound Marketing and Social Media

Inbound Marketing is more effective because of Social Networking.

People who have a particular need or problem interact and network with people with the same needs or problems. People with common interests add the best sales tool of all, word of mouth either directly or via social networking.

Directly contacting social media outlets related to people with special needs is another important aspect of Inbound Marketing.

Advantages and Benefits of Inbound Marketing

  • The cost of Inbound Marketing is low cost compared to Outbound Marketing.
  • Inbound Marketing via SEO doesn't expire.
  • Customer relations improve because the potential customer invites you to present your product or service as opposed to being interrupted and or otherwise annoyed.
  • Your presentation can be more professional as opposed to the obnoxious, flamboyant presentations in most outbound marketing as they attempt to draw attention to themselves in a sea of advertisements.
  • The cost of Inbound Marketing is low cost compared to Outbound Marketing.
  • Inbound Marketing via SEO doesn't expire.
  • Customer relations improve because the potential customer invites you to present your product or service as opposed to being interrupted and or otherwise annoyed.
  • Your presentation can be more professional as opposed to the obnoxious, flamboyant presentations in most outbound marketing as they attempt to draw attention to themselves in a sea of advertisements.
I've been doing Inbound Marketing Search Engine Optimization for 14+ years. I know it inside and out and it's an amazing SEO Marketing tool.
or Call Me at 610-334-7463. Ask for a Live SEO Presentation on your Desktop or Notebook Computer.

Outsourcing SEO Services
We DO NOT Outsource SEO Services Because It Doesn't Work Well

In an effort to cut costs, many SEO Companies outsource some or all Search Engine Optimization work to subcontractors. Many times SEO subcontractors are overseas. Here's why I think outsourcing Search Engine Optimization is a bad idea and why I do all the SEO work myself.

Thorough Understanding of the Product or Service

I take the time to gain a thorough understanding of the business, product, and services I'm marketing. This step is crucial for
  • winning the most competitive keywords in a competitive market and for effective Inbound Marketing; and
  • creating web copy that converts into sales and revenue because you can get "inside the head" of potential customers.

Subcontractors don't have this knowledge. In fact, very few SEO Companies take the time to acquire this knowledge.

Holistic Website Optimization

Every aspect or Search Engine Optimization is interrelated.
  • The strength of the Home Page depends upon the quality of all the web pages.
  • The strength of individual pages is influenced by the quality of all the other pages on the site.
  • Every word, image, and line of code matters.

This continuity in development is lost when tasks are farmed out to third parties. Continuity is challenged when a team is involved in SEO.

How Do You Choose the Best Search Engine Optimization Company?

Overview of Choosing the Right SEO Service Provider

You want to grow your Lancaster County-based business online through a new or existing website. You did some research and determined the key for increasing your online business is something called Search Engine Optimization, SEO, SEM, or possibly Search Engine Marketing.

You don't know what those terms mean let alone how to do it. So, you turn to the Internet and search for those terms, and you're presented with a staggering list of SEO Services Providers in Lancaster County.

With so many choices, how do you begin to choose the best SEO Services for your business? Choosing the right Search Engine Optimization Firm or Consultant is even more challenging because they're all saying the same thing and most claiming to be the "Top", "#1", or "Premier" SEO Company in Lancaster County.

I have 14+ years of Inbound Marketing Search Engine Optimization experience running my own online businesses. That period includes 10+ hr. days and weekends. I understand SEO and started Search Engine Optimization of PA because I love doing SEO.

Take the time to read this page and take advantage of my SEO experience. Armed with some basic knowledge about Search Engine Optimization, you'll

  • be able to make better decisions and avoid costly mistakes;
  • discover how to approach Search Engine Optimization; and
  • lastly, how to identify SEO Firms you should avoid.

Organic Search Engine Optimization vs. Pay Per Click (PPC)

Organic Search Engine results are free and primarily based upon the merit of the web page's content. Search Engines place Pay Per Click Links at the top of the search results. Search Engines determine the order PPC Links appear based upon how much you're willing to pay every time someone clicks on the link. PPC advertising can get very expensive in a hurry.
I recommend you focus of Organic Search Engine Optimization. Some SEO Firms might argue that the only way to show up for competitive, high-volume keywords and key phrases is through PPC at least for months or years. Sometimes that's true. But in many cases, rapidly showing up in the Organic Search results is possible with competent SEO.

How Do You Find an Organic Search Engine Optimization Expert?

The best starting point to find the best Organic Search Engine Optimization Service Companies or Consultants is to examine where they appear in the Organic Search Results. I'm always stunned when SEO Firms claiming to be Organic Search Optimization Experts rely on PPC.

However, this is just the starting point. Later on, I'll show you some tests you can perform to determine the potential of a website to produce revenue.

Ask the SEO Company to give examples of clients who place at the top of the search results in highly competitive businesses in their service area for highly-competitive keywords or keyword phrases. An example of a very competitive market is an attorneys office.

If there only five competitors in another business type in a given service area, placing in the top five means nothing as far a measuring the SEO provider's competence. Furthermore, in the attorney example, make sure the search they're showing is for something like "business attorneys County or CITY" as opposed to "attorneys maple street."

Affordable SEO vs Effective SEO

Professional SEO Services
When you shop for SEO Services, keep in mind that SEO Experts have a wide range of capabilities and expertise with commensurate rates. Choosing an SEO Company based upon cost alone could be one of the most expensive decisions you ever make.
Bargain SEO Services

Are the Bigger SEO Companies Better?

The most crucial factor regarding the quality of SEO Services is the competence of the people working on your project.

There's a wide range of expertise in SEO Specialists in large agencies. Big SEO Companies usually assign their best talent to big accounts. The SEO Specialist assigned to your account may have minimal experience. Experienced SEO staff will usually review inexperienced SEO employee's work. However, many times

  • the work is not thoroughly reviewed until there's trouble with the account; and
  • it can be challenging to jump in and quickly fix SEO for a website that's messed up.
Even a more frequent, thorough review is not as effective as having an experienced SEO Expert working on an account.
Small SEO Companies can range from experienced SEO Specialists who have decided to open their own agency to people who read a book or two on Search Engine Optimization and now claim to be SEO Experts.

Big or small, the most important way to evaluate the SEO Company is by reviewing their work for clients similar in size and competitive pressure to your business. Make sure you test for competitive keywords and key phrases. Talk directly to clients. Find out if they're happy with the business generated from their website. That's because top positions in Google Search mean nothing if they're not generating revenue.

100% of Lancaster County's Web Traffic Is Worthless If It Doesn't Generate Revenue

  • The simple goal of Search Engine Optimization is to increase traffic by improving your position in organic search results for keywords and key phrases likely used by people specifically looking for or in need of your product or service. The actual goal and the goal businesses who hire SEO Experts expect to achieve is increased revenues and profits generated online.
  • Traffic also depends on your site's presentation in the search results. It should quickly communicate what your site is all about in a compelling, organized, easy-to-read manner that entices people to click on the link.
  • Traffic means nothing if visitors quickly leave because your website
    • has
      • bad, useless, or no content;
      • spelling errors;
      • grammar errors;
      • excessive and pointless animation that makes it difficult to find and focus on key points;
    • lastly, reads like a robot wrote the content by awkwardly inserting keywords and key phrases into the copy in an attempt to satisfy search engine algorithms.*
    • is
      • disorganized;
      • hard to navigate;
      • frustratingly slow to load especially on mobile devices;
      • not scannable (most people hate to read especially on a computer screen);
      • written at a readability level that makes it hard for your target audience to comprehend; and
    • lastly, reads like a robot wrote the content by awkwardly inserting keywords and key phrases into the copy in an attempt to satisfy search engine algorithms.*

Does Your SEO Company Represent Competing Businesses in Lancaster County?

Lancaster County SEO Company Conflict of InterestsIf your SEO Services provider represents other Lancaster County businesses offering the same products and services in your service area, you have a major conflict of interest. You're paying a Search Engine Optimization Company to supposedly apply all their SEO expertise to promote your business. However, that's impossible if competitors are paying your SEO Company to promote their businesses.
SEO Companies can't logically or ethically represent competing businesses because doing so means they're competing with themselves.

When it comes to representing competing businesses, size matters. For example, assume a big business is paying $1,000 or more per month. Another smaller client competing with that big business is paying $300 each month. Which client do you think that SEO Company cares most about getting to rank number one? Which client does that SEO Company not want to rank at the top? It's a matter of common sense. Don't get hooked up with SEO Services that accept competing clients.

I represent only one Lancaster County business offering the same products and services in the same service area. Your service area is not necessarily limited to Lancaster County and can include surrounding counties, all of Pennsylvania, or even the entire United States. Please read on to find out more about my Conflict of Interest Policy and dedicated Partnership Approach to SEO Services and your company's success.

When you ask your current SEO Company if they also represent your competition, get their denial in writing. SEO Firms may initially answer no because

  • separate internal teams work on competing accounts, or
  • a different office represents your competitor(s).

Nevertheless, the conflict remains because success for one business's SEO ranking damages others. Getting a non-compete agreement in writing, signed, and witnessed, will often jog the memory of many "forgetful" SEO Companies.

Has Your Past Experience With SEO Services Been Disappointing?

New Business from SEO Services
On the other hand, your current SEO Services provider's invoices seem to get delivered pretty fast!
If so, you're my favorite kind of new SEO client! That's because my clients new to Search Engine Optimization are not overly impressed when they rank at the top after just two or three months. They think the top ranking is typical after a short time because they have no basis upon which to make a comparison.

Folks, ranking at the top in search results after two or three months is not typical for competitive, high-volume key phrases and, in fact, it's extremely rare. Strange as it may sound, my dream new Search Engine Optimization client has

  • been paying hundreds if not over a thousand dollars each month for several years for SEO Services;
  • changed SEO Services Companies two, three, or more times;
  • frustratingly, still not ranked at the top or even in the top ten for any of a few targeted key phrases;
  • grown tired of their phone not ringing or having an empty inbox from online leads while competition is kicking their butts on the web and their SEO Services Company keeps telling them SEO "takes more time"; and
  • in summary, grown to despise SEO Consultants and expects me to fail just like all the other "SEO Experts".

Fantastic! Call me. I guarantee my work.

5 5 / 5 Stars
Our business has increased so rapidly...
"We have tried so many different Search Engine Optimization companies before we found Nolan. He has been an absolute blessing to our business.

We started getting results almost immediately. Our business has increased so rapidly because he made us more visible.

His company treats us like family and cares about our business.

If you are searching for an SEO guru, your search is now complete. Give him a call.
" , West Lawn, PA 05/02/18

Simple Tests You Can Perform to Detect a Poor Website

Overview of the Website Tests

Here are a few tests to quickly identify websites that will not convert traffic into revenue and profits. You don't have to be an SEO Expert to do these tests. Run the tests on
  • your website;
  • your current SEO Company's website; and
  • lastly, on SEO Services Agency candidates' websites you're considering.

Readability Test

Read the content on the website out loud. Does the content sound anything like a normal human being would speak? Is it annoying and uncomfortable to hear? Low-quality content
  • insults your visitor's intelligence;
  • is unprofessional;
  • damages your brand; and
  • lastly, causes potential customers to quickly leave your website.
Writing professional web content that's both search engine and people-friendly is very difficult and comes with years of experience. Furthermore, the process of writing professional web content is very time-consuming especially if you don't know what you're doing.

Speed Test Using Your Mobile Phone

The time it takes to view your page after you click on a link affects conversion to sales on both desktops and mobile devices. However, speed is far more important on mobile devices because of lower bandwidth. Here's why.
  • Overall, more than 50% of web traffic now originates from mobile devices.
  • People are incredibly impatient, and 25% of Americans will leave your website if it takes more than four seconds to load. I think 25% is low. Regardless, if your website isn't fast, you have a major usability issue, and you're losing business.
  • Furthermore, 25% of the people only use mobile devices to search the Internet.

The problem is that you need content to generate immediate interest or the visitor rapidly leaves. Therefore, the key to success is to understand what to do the retain rich content and still provide fast load times. I know what to do to balance content and page speed.

Responsive Webpage Design Test

Testing for Responsive Webpage Design is fairly straightforward. View the website on your mobile phone and other mobile devices. Make sure the screen displays all important information in a user-friendly presentation and that the website remains easy-to-navigate. People expect mobile-friendly, responsive websites. If your website is not mobile-friendly, the overwhelming majority of mobile users will instantly leave your site.

Types of SEO Clients in Lancaster County, Pennsylvania, and The United States

I have extensive SEO experience. Although every type of client is different, my approach is adaptable. Keys to my success deliver excellence in every aspect of SEO and Internet Marketing. Furthermore, I persevere until I succeed.

Types of SEO Projects

  • Website Review - I review your website and provide a list of recommendations and the order of implementation. You get an idea of the cost. There's no fixed amount for this service because every site is different and I do a thorough, detailed, and professional job.
  • SEO Management - recommendations including technical advice to existing staff. This approach is initially slow because I have to rely on other people, their learning curve, and the willingness to learn and change. This situation can be very political because the relationship between webmasters and their sites is almost like a parent-child relationship. Webmasters generally don't like other people touching it or telling them what to do.
  • I can do the entire project because of I have the necessary skills to do all phases of SEO including coding, images, and videos completing tasks immediately as required.

What Does Competent, Effective, and Professional Lancaster County Search Engine Optimization Services Cost?

No Other Lancaster County SEO Company Makes Professional SEO Services More Affordable

Professional SEO Services
When you shop for SEO Services, keep in mind that SEO Experts have a wide range of capabilities and expertise with commensurate rates. Choosing an SEO Company based upon cost alone could be one of the most expensive decisions you ever make.
Bargain SEO Services

Contracts Based on Satisfying Specific Goals

This minimizes your risk and proves that I'm 100% confident of your satisfaction with the quality of my work. You are only obligated to pay a predetermined amount either in a lump sum by monthly payments if I deliver the promised results. I do the vast majority of work on the front end of a new project. The minimum amount due upon after achieving the agreed-upon goals protects me from a client simply canceling my services after attaining a top search position.

Negotiable Rates

I'm negotiable and creative with my fees to make the highest quality SEO services affordable. Rates generally range from $75 /hr. to $300 /hr. depending upon the expected length of the engagement. The total cost depends upon what you want me to do and what talent you have in-house. There's no "one size fits all" with anything related to SEO because each website is so unique.

SEO Monthly Retainer Fee

Establishing a monthly retainer fee has two major advantages.
  1. You know the exact cost of your Search Engine Optimization and spreads the expense evenly over time. There are no spikes and no surprises. You still receive a full monthly accounting of all SEO hours spent on your behalf and why.
  2. I take responsibility for your Search Engine Optimization and your business's success personally and very seriously. I'll do whatever I ethically have to do and spend whatever time required to succeed. So you're going to get a lot of SEO bang for your buck especially early on. Note that when you truly understand Search Engine Optimization and Inbound Marketing, there's always more than enough to do. There's more than you can do. SEO is not a project. Instead, SEO is an ongoing business process you never finish.
I like retainers because
  1. I know what my revenues are going to be.
  2. More importantly, I can be more effective because I don't have to worry about "running up the bill." If I see an opportunity that's going to take some time I can take advantage of it.

Satisfaction Guarantee

I guarantee my work. If you're not satisfied, you don't pay. My overall experience with consultants in the past has been disappointing. That's because I expected them to know what they're doing, hit the ground running, and deliver results. I guarantee my work because I do know what I'm doing, I do hit the ground running and 100% confident I can deliver results.
or Call Me at 610-334-7463. Ask for a Live SEO Presentation on your Desktop or Notebook Computer.

FAQs About SEO

Will I have to modify my existing website?

Yes. You will have to change a few things and sometimes prepared to make extensive changes. That's part of the process of Search Engine Optimization. The best time to begin Search Engine Optimization is long before you code the first page.

Can you guarantee a top position in Google Search?

No. No one can. I can guarantee significant improvement. I can guarantee visitors will spend more time on your website and higher conversions or leads. However, there are uncontrollable factors that influence placement.

Why don't you use PPC to market your SEO Services?

I'm claiming to be an Organic Search Engine Optimization Expert. What message does it send if I have to use PPC for you to find me?

How long does it take to see an improvement in the search results?

It depends. The standard answer is weeks or months. Without making any false promises, I think you'll see some improvement almost immediately if you follow what I tell you to do. That's because you can manually request a page(s) be in indexed instead of waiting up to 30 days for indexing to occur automatically. Google SERPs reflect the impact of changes far faster than in the past.

Did you ever make a change that adversely affected search position?

Oh yea. In the short run, absolutely! However, that's part of the challenge and frustration of SEO. There's always an element of risk when you make a change although there's a lot less risk when you know what you're doing. That's why you always have multiple backups that span several days so you can restore things in a hurry if, or when, something goes wrong. Some SEO providers stop trying to improve your position because of the risk. However, the reward of moving up in the search results is exponential, not linear. That's especially true if the search position bump up puts you "above the fold" so no scrolling is required.

Are you saying that organic search is all I need to worry about?

No. I'm telling you to put most of your effort into improving organic search results by making the website
  • more valuable to users;
  • easier to use;
  • and adding high-quality, relevant and useful content.
Other SEO areas like social media and link building will naturally benefit as well.

Do you support blogs?

Like all things SEO, the value of a blog depends on the product or service. There is tremendous value in exploiting other high-volume established blogs using low-cost, quick and proven Inbound Marketing strategies.

I've seen some websites that I consider to be horrible, break every rule you taught me, and still rank at the top of search results. How do you explain that?"

I can't. Welcome to Search Engine Optimization. I have seen websites listed as "Coming Soon" show up at the top of search results for a short while. Other websites violate all the rules and show up in the top ranks. My advice is to ignore these sites because your customers will.

Most bad pages will disappear from top search engine results over time. However, I have seen some bad web pages that don't disappear. Some quite knowledgeable people think that some websites get a little "manual help" to achieve their position. It is what it is. Don't let these exceptions distract you. Also, don't let these isolated cases make you believe that Search Engine Optimization is a waste of time because it isn't.

I've seen SEO services offered for as low as $99 to optimize my website while others want to charge thousands of dollars. Why is there such a large difference in cost?

Why not just use a $100 bill to start your charcoal grill? Here's why.
Researching and gaining an understanding of your business and your competition takes considerable time. The process of researching keywords key phrases that both generate traffic and sales can take several or tens of hours for a large website. And those are just the first steps. What quality of work would you expect for $9 an hour assuming that they do any work? Some SEO Service Companies outsource to a country where workers earn a few dollars an hour. Even assuming those people have advanced degrees, the probability of getting meaningful results is very low. That's because you must know the language intimately to perform Search Engine Optimization. Knowing the language does not mean studied it in school. You have to know the words people use when they speak to one another. You know you don't get that from a book. Remember the conversation you had the last time you needed tech support for your computer?
Another consideration is this. If you really can do Search Engine Optimization and do know how to market on the Internet, which can be worth millions, why would you be doing it for someone else? Why would you do it for $9 an hour? In my case, why would you do it at a professional rate? I asked myself this question, and the answer is that I would be crazy not to build my businesses. So I did build my businesses. The reason that I still do Search Engine Optimization at all is that I love doing it.
 
Lastly, Search Engine Optimization is just one piece of the puzzle. Once customers arrive on your website, you have to convey your message quickly. You have to write copy that ethically convinces them to buy your product or service.

Should I be looking for a Search Engine Optimization firm that specializes in my industry?

Yes and no. If your Internet market is local or even regional, the answer may be yes. That SEO Company or Consultant should know about high-quality keywords and key phrases and understand the market.

However, if the Search Engine Optimization Firm specializing in your industry represents your competitors in your service area, there's an automatic conflict of interest.

You're paying someone who is working for and against you. What if they try something new with your website and you achieve top position in Google? Do they not incorporate that same tweak in other clients' websites who are also paying them to win that same top position? Conversely, what if it's your competitor that received that tweak and they have the top position. How are you going to feel about writing that next check to your SEO provider if your SEO doesn't deploy that tweak on your website?
 
No matter what they do, it's a guaranteed conflict of interest. It's an important question to ask any Search Engine Optimization firm before you hire them. Also, don't just take their word for it. Make them put it in writing that there not representing your competitors and that they won't represent competing businesses in the future.

I will not take on competing clients because there's no ethical way to do it and I will put it in writing.

The .com boom is over. Is it worth investing a lot in Internet Marketing?

There is incredible opportunity marketing on the Internet. The only difference now than in the so-called .com boom is that now you have to earn it. No other medium offers the opportunity to target your product or service to people specifically looking for that product or service. No other advertising medium is as cost effective.

Do you support Pay Per Click advertising?

I concentrate on organic search optimization where you earn the right to appear at the top of the search engine results, and it's free (to me because I learned SEO). With PPC, those clicks add up in a hurry, and I felt like I was working for them. I didn't see a corresponding increase in profits. It must work to some degree because all the "big guys" seem to do it.

If you're good at SEO, why not just start your own online business?

You would! And, I did, and I still do! When you offer a service, you're paid once, usually very well, for your effort. When you expend those same efforts for your enterprise and are successful, the marketplace pays you multiple times for your efforts. You're paid a lot less per transaction, but forever. There is always maintenance and tweaking. However, it's a no-brainer. I offer SEO services as a means to raise working capital for my successful online businesses. Just as you are very careful about who you hire, I'm equally as careful about whom I work for and with. That's because I treat my clients as partners and their businesses the same as if they were mine.

What about Link-Building?

I take the "Field of Dreams" approach to Link Building. If you put valuable content on your site, the links will take care of themselves. That's how Google intended the process would work from the beginning. I put my money and time into content and performance. Once I have a great site up and running, you can usually get a link from main suppliers and related sites because it's legitimately benefiting them and their site's visitors associating themselves with your website.

Are you the #1 SEO Company?

Sure, why not? All my competitors say they're #1. Seriously, I'll take on any other SEO Company in the U.S.
or Call Me at 610-334-7463. Ask for a Live SEO Presentation on your Desktop or Notebook Computer.
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