Your PA SEO and AIO Expert

About Nolan Noecker

Nolan Noecker, Search Engine Optimization and AI Optimization consultant, Wyomissing, Pennsylvania.
Nolan Noecker — Owner and Operator, Search Engine Optimization of Pennsylvania
I'm an independent Search Engine Optimization and AI Optimization consultant, and I'm the whole company. When you call 610-334-7463, I answer. When work gets done on your site, I'm the one doing it. There is no team behind the curtain, because there is no curtain.
What follows is who I am and how I got here, so you can decide whether I'm the right person for your business.

The Short Version

"Price is what you pay. Value is what you get."
Warren Buffett
I'm an independent SEO services provider and consultant working out of Wyomissing, in Berks County, Pennsylvania. Search Engine Optimization of PA has been my practice since October 2005, and the expertise behind it came from somewhere unusual: I didn't learn this at an agency. I learned it running my own online businesses, with my own money at stake.
I'm looking for long-term engagements with people who are serious about growing a business through Internet marketing. That's the work I do best, because SEO and AIO compound — the results at month eighteen are not the results at month two, and anybody who tells you otherwise is selling something.
I'll consider shorter engagements. Sometimes an evaluation or a specific problem is all you need, and I'd rather do that honestly than talk you into a retainer you don't want.
What you should know up front:
  • 20+ years in search engine optimization and Internet marketing;
  • I built and ran my own online businesses before I ever consulted for anyone else's;
  • I compete nationally, in real markets, against companies enormously larger than mine — and I can show you;
  • I'm expert in inbound marketing and organic search, which is to say the traffic you don't rent;
  • a BS in Accounting from Penn State and an MBA in Finance from Saint Joseph's, which shapes how I think about your money;
  • I don't outsource, I don't take competing clients, and you don't pay if you're not satisfied.
If that sounds like the kind of person you want on this, let's talk.

I Learned This by Doing It, Not by Selling It

Most SEO consultants learned SEO at an agency, doing SEO for other people. I learned it the other way around — by owning and operating online businesses of my own, over more than a decade, and needing them to work.
That difference matters more than it sounds like it should. When it's your own business, a ranking isn't a line on a report you email to a client. It's whether the month was profitable. You find out very quickly which tactics move revenue and which ones just move numbers that look good in a slide deck.
I've spent countless hours on this — and I mean that literally, not as a figure of speech. Nights, weekends, and years of testing things that didn't work in order to find the ones that did. Nobody reimbursed me for the failures. That tuition came out of my own pocket, and you get the benefit of it without paying it twice.
It also means I understand the thing on the other side of your website: the business.
I know what it is to make payroll. I know what it feels like when a quarter is soft and someone is proposing you spend more on marketing. I know that a beautiful site that doesn't convert is a very expensive piece of art.
So when we talk, we're not going to spend the hour on jargon. We're going to talk about what you sell, who buys it, what it costs you to get them, and what would have to be true for that to improve. That's a business conversation that happens to involve search engines — not a search engine conversation that ignores your business.
You'll also find out there's considerably more to SEO than keywords and keyword phrases. Keywords are one facet of one part of a much larger discipline, and the consultants who talk about nothing else are telling you where the edge of their knowledge is.

Why an Accountant Is Running Your SEO

I have a BS in Accounting from Penn State and an MBA in Finance from Saint Joseph's University. That's an odd background for someone in this field, and it's one of the most useful things I bring you.
Marketing attracts people who like the creative side and tolerate the arithmetic. I came at it from the opposite direction. I was trained to ask what something costs, what it returns, and whether the number in front of me actually means what the person presenting it wants me to think it means.
Search engine optimization is a field absolutely swimming in numbers designed to impress rather than inform. Impressions. Positions. Traffic that never buys anything. "Engagement." An accountant looks at a report like that and asks the only question that matters: did this make you money?
In practice, here's what that background changes:
  • I care about revenue and conversion, not vanity metrics. Ranking first for a term nobody buys from is a failure with good optics.
  • I can read your P&L, and I'd like to. What you spend to acquire a customer and what that customer is worth over time determines what your SEO should even be trying to do.
  • I'll tell you when something isn't worth the money — including when what I'm proposing isn't worth the money.
  • I understand that marketing spend competes with everything else in your business, and that the honest comparison isn't "SEO vs. no SEO," it's "SEO vs. the next best use of that dollar."
If you've ever sat through a marketing presentation thinking none of this tells me whether it worked — we're going to get along.

Competing Nationally Against the Giants

Here's a claim I'm willing to be held to: I compete successfully on a national basis against Internet companies vastly bigger than I am. Not in a niche nobody wants. In real markets, against real budgets.
And I can prove it — which is a sentence I'd ask you to demand from anyone in this industry who makes a claim like it. Ask me. I'll show you. If someone tells you they can do this and then gets vague when you ask for specifics, you've learned what you needed to know.
I'm not going to plaster invented percentages across this page. This field is full of people quoting statistics they can't source, and I'd rather show you something real in a conversation than impress you with a number I made up.
Why does this matter to you? Because it means the ceiling isn't your zip code.
Plenty of local SEO providers are perfectly competent at getting a business ranked in its own town, and become considerably less useful the moment you want to sell beyond it. I work with businesses across Pennsylvania and throughout the country, and the strategy scales because it was built competing at national scale in the first place.
The methods that beat a giant are the same methods that win in Berks County. They just get tested somewhere harder.

How I Use AI

I've brought AI fully into my workflow, and it has made me meaningfully more productive. I'd be a poor advisor on AI Optimization if I refused to use the technology I'm telling you to prepare for.
It's a genuinely good research assistant, a fast first-draft generator, a tireless proofreader, and a useful sparring partner when I want to know whether an argument survives contact with an objection.
What it isn't is a replacement for me. AI is a collaborator, not a crutch — and the distinction is the whole ballgame.
Every word I publish for a client passes my judgment first. I check the facts. I cut the filler. I remove statistics I can't source — and AI invents those constantly, in a confident tone that holds up right until you try to trace one. I rewrite anything that sounds like a machine wrote it, because that's precisely what costs you with readers and with AI systems alike.
And your confidential information doesn't go into these tools. That's covered in detail in my privacy policy, because you deserve a straight answer on it rather than silence.
If you want the longer argument, I've written it up: what AIO is and why it matters.

How I Work With You

My approach is customer-focused, which is a phrase everyone claims, so let me say what I actually mean by it. I start with your customer — what they want, what they're afraid of, what they type when they need what you sell — and work backward to the website. Not the other way around.
That's what inbound marketing is: earning attention by being genuinely useful to the person you want as a customer, rather than buying attention by interrupting them. It's how I've worked since long before it had a name, and it's the reason the same fundamentals carry straight over into AIO.
The website is downstream of understanding the customer. Almost every expensive mistake I've watched businesses make online started with getting that order backwards.
Three commitments, and I'd encourage you to hold any consultant to all three:
  • You don't pay if you're not satisfied. Not a trial period, not a partial credit. If you're not satisfied with my work, you don't pay for it. I can offer that because I don't take on work I don't believe I can do well.
  • No outsourcing. Your work isn't handed to a subcontractor or an offshore vendor. You hired me; you get me.
  • No competing clients. While I'm working for you, I won't work for a direct competitor in your market. Your information can't leak through me to a rival, because that rival isn't a client of mine.
No contracts to sign. No long-term commitments. If you want to stop, stop.

Education and Background

Owner and Operator
Search Engine Optimization of Pennsylvania — Wyomissing, PA
October 2005 to present
Independent SEO and AIO services provider and consultant, serving clients throughout Pennsylvania and across the United States. Sole operator: strategy, analysis, copy, code, and implementation.
Prior: owner and operator of my own online businesses — the education that actually taught me this work, and the reason I understand your side of the table.
MBA, Finance
Saint Joseph's University — Philadelphia, Pennsylvania
BS, Accounting
Pennsylvania State University, University Park — State College, Pennsylvania
Areas of expertise: search engine optimization, AI optimization, inbound marketing, organic search, site architecture, structured data, web copy written for people, conversion, and the business arithmetic underneath all of it.

Let's Talk

If you've read this far, you have a sense of how I think. The next step is a conversation, and it costs you nothing to find out whether we're a fit.
Call me at 610-334-7463, send me an email, or use the form below. You'll reach me directly — not a receptionist, not a qualifying script, not a salesperson who'll hand you off to someone else once you've signed.
Respectfully,
Nolan
If you'd rather start with something concrete, the marketing plan and website evaluation is a good first step. I'll look at where you actually stand and tell you what I see, including if what I see is that you don't need me.
And if you're just trying to understand what's happening to search right now before you spend a dollar on it, start with what AIO is. No pitch. Just the explanation I'd want if I were you.
What Is AIO?
About Internet Marketing
Affordable SEO
Finding Reputable Search Engine Optimization Help
Marketing Plan and Web Site Evaluations
Role of Search Engine Optimization
National Search Engine Optimization
Using SEO to Launch New Products
What Is AIO (AI Optimization)?
What Is Inbound Marketing?
Who Should Understand SEO?
WordPress vs. Coded Websites
YouTube Product Demos

Take the First Step – Contact Us Today

Secure & Confidential Consultation
Call Me at 610-334-7463 or Send e-Mail